Our reach is international and we work with a colourful mix of businesses across the globe.
Our technical and creative teams work together to create top-notch digital campaigns. Whether it’s a one-off technical piece, or an ongoing content strategy, we do the digging, thinking and doing that helps to put our clients exactly where they want to be. Check out our case studies to learn more about who we’ve been working with and their tailored campaigns.
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
Google Tag Manager’s auto-event listeners are a huge USP for the product, but what you gain in flexibility you may be losing in account control and data integrity.
In Radix's latest podcast episode of Good Copy, Bad Copy, our Managing Director, Tom Telford talks about the important relationship between SEO and copywriting, and why the two should never be mutually exclusive.
Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it. If you’re in marketing, cross-device analysis is something you should already be thinking about. Understanding a user’s journey across mobile, tablet and desktop devices can shed light on how best to optimise customer experience and plan a better marketing strategy.
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance. So what can you do to make it better?
Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance request’. However, there is more than meets the eye on this one and we’ll explain now why ignoring this will seriously affect your ability to analyse your website’s historic performance.