When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
Service Provider and Network Domain dimensions are no more. Let's get Service Provider data back online. We'll show you how to re-enable ISP data using Google Tag Manager and an IP Lookup Service.
Track when users leave your site to visit your social media pages. Understand when your content is driving positive move to your social assets.
Newsjacking can deliver a significant positive impact both in terms of SEO and brand awareness. Here’s a look at what this technique entails and the best practices to keep in mind when seeking success with it.
The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.
Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight - it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.