Unfortunately, figures have shown that over half of those who share content on Twitter and Facebook don’t actually read it themselves. It sounds crazy, but if you think about it, do you fully digest everything that you like and share online? Perhaps not. With audiences consuming more but reading less, how can you craft content that keeps them hooked from start to finish?
GMB provides a direct way for you to tell Google (the search engine used in 87% of UK web searches) where your business is and what it does. It also provides access to a review platform that is embedded into Google Search results, Google Maps and Google Local Guides.
Google is dexterously moving towards a new approach for PPC keyword management, and, more specifically, how we use exact match keywords. Here’s what you need to know about the recent updates to close variants.
Here’s a look at where video is today, what can be expected from 2017, and how to ensure you are optimising effectively for best results both onsite and offsite.