Dynamic display ads are a feature within the Google AdWords display network that allows a website to dynamically display advertisements to users, based on products they have previously browsed on the website, or based on the content on websites.
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it…), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance.
So what can you do to make it better?
Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused.
Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).
To get the most out of your remarketing efforts, there are a few best practices that will help you get results in brand lift and ROI from your campaign. Here’s our guide to launching your first remarketing campaign.
Google is dexterously moving towards a new approach for PPC keyword management, and, more specifically, how we use exact match keywords. Here’s what you need to know about the recent updates to close variants.
The use of video in marketing is by no means a new phenomenon. But our ability to track, measure and analyse the effectiveness of this platform, along with the rise of social platforms over the last decade, has given rise to an exponential increase in the popularity of video marketing.
Yesterday (22 April 2014) Jerry Dischler, Vice President of Product Management for Google AdWords, showed off some of their upcoming roadmaps and announced new products. These will focus on improvements covering three key areas; innovative new ad formats, insightful reporting and intelligent tools. We are really excited about these new products, some of which … Continued