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Paid Media
9 tips for mobile marketing success
It’s no secret that the world we live in becomes more mobile-centric each day. Marketers must stay ahead of the game when it comes to reaching their target audiences. Read on to find out how you can reap the benefits for your business with successful mobile marketing tactics.
A guide to setting up Google dynamic display ads
How you can set up Dynamic Display Ads. A feature within Google AdWords that allows products to be re-marketed to users who have already browsed them.
How to optimise your Shopping feed data
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance. So what can you do to make it better?
How to build a paid strategy for your brand
Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the...
A guide to launching a remarkable remarketing campaign
You know that moment when an ad pops up on your Facebook newsfeed, of the exact product you were just admiring, baiting you to come back to purchase? How many times has it worked? Remarketing is a powerful...
Matching Google: the evolution of exact in Google Ads
The winds of change are upon us, and we are not just talking about the spring sea breeze which has finally joined us in Falmouth. Google is dexterously moving towards a new approach for PPC keyword management,...
New changes ‘coming soon’ to Google AdWords
Jerry Dischler from Google Adwords shows off some upcoming roadmaps and announces new products.