Blog

Paid Media

A guide to setting up Google dynamic display ads

How you can set up Dynamic Display Ads. A feature within Google AdWords that allows products to be re-marketed to users who have already browsed them.


2 years ago

How to optimise your Shopping feed data

So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance. So what can you do to make it better?


2 years ago

How to build a paid strategy for your brand

Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the...


2 years ago

A guide to launching a remarkable remarketing campaign

You know that moment when an ad pops up on your Facebook newsfeed, of the exact product you were just admiring, baiting you to come back to purchase? How many times has it worked? Remarketing is a powerful...


3 years ago

Matching Google: the evolution of exact in Google Ads

The winds of change are upon us, and we are not just talking about the spring sea breeze which has finally joined us in Falmouth. Google is dexterously moving towards a new approach for PPC keyword management,...


3 years ago

New changes ‘coming soon’ to Google AdWords

Jerry Dischler from Google Adwords shows off some upcoming roadmaps and announces new products.


6 years ago