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Creative SEO

The Radix podcast: SEO copywriting for B2B

In Radix’s latest podcast episode of Good Copy, Bad Copy, our Managing Director, Tom Telford talks about the important relationship between SEO and copywriting, and why the two should never be mutually exclusive.


3 months ago

How your customers can help you build links

One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…


1 year ago

Digital experiments: a three-minute guide to channel testing

With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition.
But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.


1 year ago

Interview: Marina Cheal, CMO at Reevoo, talks reviews, customers and conversions

This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.


1 year ago

YouTube vs Vimeo: defining the best platform for businesses

These two video hosting juggernauts have been around for over 12 years now, each offering a unique way of publishing and consuming content in an increasingly video-orientated marketing world. The question is, which one of these services is right for your brand? Here’s a guide to some of the pros and cons of each, so you can make the right choice and start getting the most out of your video content.


2 years ago

Are your blog posts unmissable or unreadable?

Unfortunately, figures have shown that over half of those who share content on Twitter and Facebook don’t actually read it themselves. It sounds crazy, but if you think about it, do you fully digest everything that you like and share online? Perhaps not. With audiences consuming more but reading less, how can you craft content that keeps them hooked from start to finish?


2 years ago

The boom of video in SEO

Here’s a look at where video is today, what can be expected from 2017, and how to ensure you are optimising effectively for best results both onsite and offsite.


2 years ago

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Auditing content using SEO Tools for Excel Pro 4.3.4

3WhiteHats have been using SEO Tools for Excel for a number of years. This piece of software is a little beauty and has come in really handy at our agency, especially seeing as many of our reports are created from Microsoft Excel documents. The feature I’d like to explore today is Spider as we’ve been … Continued


4 years ago

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What Top Gun can teach us about white-hat SEO

Like in any industry, digital marketing has its foul-play. Black and grey-hat SEO techniques appeal to many because they provide fast-track results, despite the long-term effects and repercussions. Unfortunately success in the ‘here and now’ only lasts so long, and then the trouble begins. And in light of recent Penguin and Panda updates, you can … Continued


5 years ago