Blog

Analytics

Tracking HubSpot Forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


1 week ago

How to get Service Provider back in Google Analytics

Service Provider and Network Domain dimensions are no more. Let’s get Service Provider data back online. We’ll show you how to re-enable ISP data using Google Tag Manager and an IP Lookup Service.


1 week ago

Measuring Content Engagement in Google Analytics – Part 3: Social Site Exits

Track when users leave your site to visit your social media pages. Understand when your content is driving positive move to your social assets.


2 weeks ago

Measuring Content Engagement in Google Analytics – Part 2: Social Share Click Tracking

The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.


3 months ago

DoubleClick Floodlight Tags and Google Tag Manager – Lean up Your Containers

Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight – it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.


3 months ago

Measuring Content Engagement in Google Analytics – Part 1: Article Completion Rate

It’s time to ditch bounce rates and average time on page in place of meaningful and measurable insights. Enhance how you measure content engagement with these advanced tracking methods to gain real insights into your content and its value against your business objectives.


3 months ago

Conditional Formatting in Data Studio

Google Data Studio has just released conditional formatting as a new feature. There are many potential use cases for this that will be great for our client’s reporting – we walk you through some early examples in this post.


4 months ago

New Release: Google Analytics App and Web Properties

Google has just announced an exciting new update to its Google Analytics product – integrated App and Web Properties. The new properties unify data across different user interfaces into one place, allowing for centralised analysis of your user interactions. On the surface the change seems simple enough – enabling the tracking of both Web and Apps … Continued


7 months ago

Shopify: Enhance your Google Analytics & Install Google Tag Manager

Out of the box Shopify provides a good implementation of Google Analytics including Enhanced Ecommerce. Our solution builds upon that implementation to provide you with additional data analysis capabilities.


1 year ago

The Radix podcast: evaluating your content with analytics

In Radix’s latest podcast episode of Good Copy, Bad Copy, our Analytics Consultant, Jake Kimpton, explains how to use Google Analytics to delve into your website’s content performance.  


1 year ago