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Analytics

Measuring Content Engagement in Google Analytics – Part 2: Social Share Click Tracking

The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.


5 days ago

DoubleClick Floodlight Tags and Google Tag Manager – Lean up Your Containers

Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight – it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.


6 days ago

Measuring Content Engagement in Google Analytics – Part 1: Article Completion Rate

It’s time to ditch bounce rates and average time on page in place of meaningful and measurable insights. Enhance how you measure content engagement with these advanced tracking methods to gain real insights into your content and its value against your business objectives.


2 weeks ago

Conditional Formatting in Data Studio

Google Data Studio has just released conditional formatting as a new feature. There are many potential use cases for this that will be great for our client’s reporting – we walk you through some early examples in this post.


1 month ago

New Release: Google Analytics App and Web Properties

Google has just announced an exciting new update to its Google Analytics product – integrated App and Web Properties. The new properties unify data across different user interfaces into one place, allowing for centralised analysis of your user interactions. On the surface the change seems simple enough – enabling the tracking of both Web and Apps … Continued


4 months ago

Shopify: Enhance your Google Analytics & Install Google Tag Manager

Out of the box Shopify provides a good implementation of Google Analytics including Enhanced Ecommerce. Our solution builds upon that implementation to provide you with additional data analysis capabilities.


10 months ago

The Radix podcast: evaluating your content with analytics

In Radix’s latest podcast episode of Good Copy, Bad Copy, our Analytics Consultant, Jake Kimpton, explains how to use Google Analytics to delve into your website’s content performance.  


1 year ago

The Ultimate Guide to using UTM Tags

Getting to grips with using UTMs can help you understand how users are visiting your site at a more granular level. Often, UTMs are used for campaign performance monitoring and can be vital for spend adjustment. They can also help understand how different audiences respond to different types of content and the precise terms used to find your website.


1 year ago

Tracking HubSpot forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


1 year ago

Advanced ContactForm7 Tracking with Google Tag Manager

Track your Wordpress ContactForm7 submissions and improve user experience with our Google Tag Manager and Google Analytics custom event script. 


1 year ago