Auditing your Google Analytics account for query parameters can be tedious but helps keep page reports clear of unwanted row duplication. We talk about the effects of collecting unwanted queries on your reporting and how to fix it. We’ve also built a free tool to make the process easier.
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
Service Provider and Network Domain dimensions are no more. Let’s get Service Provider data back online. We’ll show you how to re-enable ISP data using Google Tag Manager and an IP Lookup Service.
Track when users leave your site to visit your social media pages. Understand when your content is driving positive move to your social assets.
The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.
Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight – it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.
It’s time to ditch bounce rates and average time on page in place of meaningful and measurable insights. Enhance how you measure content engagement with these advanced tracking methods to gain real insights into your content and its value against your business objectives.
Google Data Studio has just released conditional formatting as a new feature. There are many potential use cases for this that will be great for our client’s reporting – we walk you through some early examples in this post.
Google has just announced an exciting new update to its Google Analytics product – integrated App and Web Properties. The new properties unify data across different user interfaces into one place, allowing for centralised analysis of your user interactions. On the surface the change seems simple enough – enabling the tracking of both Web and Apps ...
Out of the box Shopify provides a good implementation of Google Analytics including Enhanced Ecommerce. Our solution builds upon that implementation to provide you with additional data analysis capabilities.
Analytics Consultant, Jake Kimpton, explains how to use Google Analytics to delve into your website's content performance and how to use Google Analytics to add goals and calculate real page value
UTMs are used for attribution and can be vital for spend adjustment. They also help understand how audiences respond to different types of content.
Track WordPress ContactForm7 submissions and improve user experience with our Google Tag Manager and Google Analytics custom event script.
Google Tag Manager’s auto-event listeners are a huge USP for the product, but what you gain in flexibility you may be losing in account control and data integrity. This post highlights a few considerations...
Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it. If you’re in marketing, cross device analysis is something you should already be thinking...
Enhance your Google Analytics data when using Segment through the use of Google Tag Manager.
Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance...
Discover a new method for tracking external link clicks within Google Analytics using Google Tag Manager.
Update: TinyMCE, the plugin mentioned in this article, has reversed the change that was causing the referral data to be lost. Once WordPress has updated their distribution to utilise the latest version, and...
In this post I discuss bounce rate, its plus points and its negative points. I’m not looking to dissuade use of this metric, it’s a great tool to have in our toolbox and something we as an agency actively use....