Blog
Analytics
Extracting Query Parameters in Google Analytics - Free Tool
Auditing your Google Analytics account for query parameters can be tedious but helps keep page reports clear of unwanted row duplication. We talk about the effects of collecting unwanted queries on your reporting and how to fix it. We’ve also built a free tool to make the process easier.
Tracking HubSpot Forms with Google Tag Manager
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
How to get Service Provider back in Google Analytics
Service Provider and Network Domain dimensions are no more. Let’s get Service Provider data back online. We’ll show you how to re-enable ISP data using Google Tag Manager and an IP Lookup Service.
Measuring Content Engagement in Google Analytics - Part 3: Social Site Exits
Track when users leave your site to visit your social media pages. Understand when your content is driving positive move to your social assets.
Measuring Content Engagement in Google Analytics - Part 2: Social Share Click Tracking
The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.
DoubleClick Floodlight Tags and Google Tag Manager - Lean up Your Containers
Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight – it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.
Measuring Content Engagement in Google Analytics - Part 1: Article Completion Rate
It’s time to ditch bounce rates and average time on page in place of meaningful and measurable insights. Enhance how you measure content engagement with these advanced tracking methods to gain real insights into your content and its value against your business objectives.
Conditional Formatting in Data Studio
Google Data Studio has just released conditional formatting as a new feature. There are many potential use cases for this that will be great for our client’s reporting – we walk you through some early examples in this post.
New Release: Google Analytics App and Web Properties
Google has just announced an exciting new update to its Google Analytics product – integrated App and Web Properties. The new properties unify data across different user interfaces into one place, allowing for centralised analysis of your user interactions. On the surface the change seems simple enough – enabling the tracking of both Web and Apps ...
Shopify: Enhance your Google Analytics & Install Google Tag Manager
Out of the box Shopify provides a good implementation of Google Analytics including Enhanced Ecommerce. Our solution builds upon that implementation to provide you with additional data analysis capabilities.
The Radix podcast: evaluating your content with analytics
Analytics Consultant, Jake Kimpton, explains how to use Google Analytics to delve into your website's content performance and how to use Google Analytics to add goals and calculate real page value
The Ultimate Guide to using UTM Tags
UTMs are used for attribution and can be vital for spend adjustment. They also help understand how audiences respond to different types of content.
Advanced ContactForm7 Tracking with Google Tag Manager
Track WordPress ContactForm7 submissions and improve user experience with our Google Tag Manager and Google Analytics custom event script.
GTM: Why you shouldn't be using Auto-Event listeners (and some alternatives!)
Google Tag Manager’s auto-event listeners are a huge USP for the product, but what you gain in flexibility you may be losing in account control and data integrity. This post highlights a few considerations...
New Cross-Device Reporting for Google Analytics
Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it. If you’re in marketing, cross device analysis is something you should already be thinking...
Guide to using Segment, Google Analytics and Tag Manager together
Enhance your Google Analytics data when using Segment through the use of Google Tag Manager.
How to change data retention settings in Google Analytics
Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance...
Tracking external links with Google Tag Manager
Discover a new method for tracking external link clicks within Google Analytics using Google Tag Manager.
WordPress rel="noopener noreferrer" change & Google Analytics
Update: TinyMCE, the plugin mentioned in this article, has reversed the change that was causing the referral data to be lost. Once WordPress has updated their distribution to utilise the latest version, and...
Be careful with Bounce Rate
In this post I discuss bounce rate, its plus points and its negative points. I’m not looking to dissuade use of this metric, it’s a great tool to have in our toolbox and something we as an agency actively use....
(not provided) - Google flicks the switch to secure search
Google has moved all search queries to secure search, it was inevitable but (not provided) is here to stay and we must adapt.