Twitter has announced the update that many marketers have spent a long time patiently waiting for. Similar to when constructing Google Ads, there’s nothing more frustrating than composing your scheduled tweets only to find that meticulously-designed imagery tears into the character limit, forcing you to alter and dilute your messaging.
This week, Twitter has started rolling out expanded tweets across the world. So, is this as good as it sounds? And what does it mean for your social campaigns?
The character limit
Before you get too carried away, unlike the recent Google AdWords update, your typical tweet character limit isn’t changing. The cap is still at 140 characters and this update will only affect tweets that feature various forms of attachments or reply handles. Whilst this may cause some of you to groan, we think it’s important that this remains the same in order to preserve the platform’s identity as a place for brief updates. After all, there are plenty of other platforms to share your lengthier messages.
The key aspect of this update is that images and URLs will no longer count against the 140 character limit. This means that your branded campaign imagery and links will no longer interfere with your copy, something that has been causing marketers headaches for years. Other wavered content includes GIFs, videos, polls and quote tweets.
This is big news for your Twitter campaigns. Imagery is essential for making a tweet stand out and you will naturally also want to include a link on top of this to drive traffic to your website. You no longer have to worry about images and links leaving you with next-to-no text to communicate and sell your product.
Twitter are also trialing a new tweet reply system where the Twitter handles of those you are replying to will also be omitted from the character limit. You can get a feel for how that will work from the GIF they produced below.
This is brilliant for scheduled tweets targeting influential accounts and also for engaging in popular trends such as Follow Friday and Cornwall Hour, etc. Topical ‘hour’ trends are a powerful way of engaging with niche industries and reaching out to new audiences. They are usually administrated by an active account of the same name which needs to be included in your tweet, along with the hashtag, in order to get noticed. You can now do that with the full 140 characters at your disposal to best get your message across.
This is a long-awaited update that will strengthen your activity and influence across the platform. Eye-catching imagery will no longer interfere with key campaign messages and there’s even more reason to reach out and communicate with fellow users.
Struggling to reach your audience? We can help!
Get in touch today and let's chat about how we can solve your web woes...
In Google’s ever-continuing efforts to follow user trends and make the web more mobile friendly, mobile-first indexing was rolled out. Read this guide to find out what it is and how you can use it to it’s best ability for marketing and website success.
Having good user experience (UX) is something every webmaster should strive for. With Google's Page Experience update rolling out in May 2021, we’ve outlined what this is and how you can prepare for it.
As we near one-year since the COVID-19 pandemic began, the topic of mental health in the workplace becomes even more prominent, and rightly so. In this blog, we cover how you can invest in your team’s mental health, how we’ve tackled it throughout the year, and tips for working from home.
A wonderful way to take your professional persona to the next level is through blog writing. In this blog, we explain the benefits of creating content for your career and how you can use it to your best advantage.
We’ve been on lockdown for 2 months and our world as we know it has been turned upside down – business, even online, has been hit hard. But there is some light at the end of the tunnel with lockdown slowly being lifted, we may start to see things return to normal – but are you ready for this?