Things we learned from September’s Brighton SEO


It was yet another stellar Brighton SEO, booming with digital creatives from across the country and brimming with cutting edge knowledge and industry insight. The September conference proved to be the largest in its history, with more speakers, sponsors and delegates than ever before.

Voice Search

Microsoft’s Purna Virji predicts that by 2020, 50% of all search queries will come from voice. In June last year, Apples Siri handled more than a billion voice search requests a week. The popularity has increased this year. In May, voice searches accounted for 1 in 5 searches on Android mobile apps in the US and 25% of searches performed using the Windows 10 taskbar.

Primary uses of voice search currently include help with typing challenges, quick answers to queries, and help carrying out searches whilst being occupied (whilst driving, for example).

How does this impact you?

  1. Text searches tend to be 1-3 words in length, voice searches are around 7-8.
  2. Local-mobile. People are more likely to be searching for in-destination/local activities and transportation options via smartphone. Keywords must be localised and the inclusion of public reviews and contact numbers beside your business in search results is critical.
  3. Mispronunciations have a negative impact. Research all misspellings and mispronunciations. Add relevant negative keywords for PPC.
  4. Ensure you have appropriate call-to-action extensions in place.

Social secrets

Greg Gifford (Dealeron) gave a captivating talk on Facebook’s deep workings, shining light on powerful tools that are unknown to most.

With so many active users, it can be tempting to target as many people as possible to maximise your reach. This is potentially a careless way to approach your campaign and Greg stressed the need to be picky with your targeting. Go for quality over quantity for greater chances of engagement.

How does this impact you?

  1. Always use Power Editor.
  2. Upload mailing lists. Facebook will match addresses to login details. Manipulate lists using Custom Audiences. Current customers can be added to negative lists in order to target those who never open your emails, etc.
  3. A/B test your ads.
  4. Ensure images contain less than 20% text.
  5. Track links with UTM parameters.
  6. Only run mobile ads during business hours.
  7. Be smart when scheduling your ads. Don’t pay for ads to be shown during the middle of the night.
  8. Make the most of advert types:
    1. Offer ads (with shipping deals or promotional discounts)
    2. Carousel ads (featuring product images)
    3. Website click ads (to increase traffic)



Onsite SEO

Jon Earnshaw (Pi Datametrics) delivered a great talk on how to avoid a site migration disaster. It’s always entertaining to see how bad migrations look in terms of data:


How does this impact you?

  1. You must involve your SEO from the start. Project resources and scope should be set early on and your SEO should be involved in this as well as planning at appropriate touch points.
  2. Crawl your site in order to create a detailed redirect map.
  3. Utilise your crawl data. Modify existing redirects, analyse your current performance and visibility levels, and monitor the migration window.
  4. Assign an owner, empower them to make decisions and involve them throughout the project. Ensure they grasp the architecture and quirks of the site.
  5. Keep the stage from getting out. Remember that robots.txt only blocks crawling. Utilise IP whitelisting, implement a login and noindex meta.



In summary, there was a wide range of valuable topics discussed that both cemented our current practices and provided food for thought with insight into developing trends, such as voice search. It’s always a joy to take part in Brighton SEO and its growing success is a testament to the power and influence of the industry and the work that we do.


Struggling to reach your audience? We can help!

Get in touch today and let's chat about how we can solve your web woes...

Related Posts

How to improve user experience with well-crafted content

When we think about user experience (UX), many first consider the technical elements of a website, like its loading time, menu navigation, and so on. However, it’s often the content side of the things that can become overlooked and fall short.

1 year ago

Fine-tune your content in 2021 with these SEO tips and trends

As we take our first steps into 2021, now’s the time to identify the most effective ways to use content to connect your business with its audiences. Not only will this help you get ahead of the competition, but after a curveball year in 2020, it’ll ensure you’re on the right track if your audiences’ behaviours online have changed at all.

2 years ago

A beginner's guide to newsjacking

Newsjacking can deliver a significant positive impact both in terms of SEO and brand awareness. Here’s a look at the best practices to keep in mind when seeking success with it.

3 years ago

How to nail your brand's Christmas onsite content strategy

The Christmas push has begun, and with an effective onsite content strategy, you can drive people to your website with topical content, and inspire them to explore what you have to offer.  

3 years ago

Stepping stones from uni into marketing: top tips from Polly at the Creative Careers Festival

At this spring’s Creative Careers Festival, hosted by Exeter University, our Account Executive, Polly, was invited to deliver a talk about her route into marketing and where she is now. Read on to learn about how she did it, what agency life is like, and what you can do to get into the industry too.

3 years ago

The Radix podcast: SEO copywriting for B2B

In Radix's latest podcast episode of Good Copy, Bad Copy, our Managing Director, Tom Telford talks about the important relationship between SEO and copywriting, and why the two should never be mutually...

4 years ago