In Radix's latest podcast episode of Good Copy, Bad Copy, our Analytics Consultant, Jake Kimpton, explains how to use Google Analytics to delve into your website's content performance.
For copywriters, like Radix, it’s essential to find out what content is working well, as well as what isn’t. So, which metrics should marketers turn to for content success indicators? Bounce rate and average time on page? Wrong.
Jake joins Radix’s Creative Director, David McGuire, to discuss how relying on these two metrics can have a damaging effect if they’re being used to decide if the content is working, and, instead, points us in the direction of more trustworthy indicators.
GA tricks and tips
During the podcast, you’ll discover how to use Google Analytics to add goals and calculate real page value, as well as establish which pages on your website are most valuable.
Be in the know about what kind of content is triggering goals, and grab useful tips on advanced engagement tracking from GA expert, Simo Ahava.
Feel free to drop us a question or comment, we’d love to hear your thoughts!
Auditing your Google Analytics account for query parameters can be tedious but helps keep page reports clear of unwanted row duplication. We talk about the effects of collecting unwanted queries on your reporting and how to fix it. We’ve also built a free tool to make the process easier.
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
Service Provider and Network Domain dimensions are no more. Let’s get Service Provider data back online. We’ll show you how to re-enable ISP data using Google Tag Manager and an IP Lookup Service.
Track when users leave your site to visit your social media pages. Understand when your content is driving positive move to your social assets.
The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.
Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight – it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.