The benefits of content writing for career growth

Polly Bolitho

Senior Content & Outreach Executive

A wonderful way to take your professional persona to the next level is through blog writing. Showcasing your knowledge not only positions you as an expert in your industry, but also builds a digital footprint for yourself, which develops your personal career growth. In this blog, we explain the benefits of creating content for your career and how you can use it to your best advantage.

Create a professional profile

Blogging helps you build a professional profile and portfolio that demonstrates your knowledge. The content you create should be current in order to get across your expertise, and most importantly, relevant to the industry you want to succeed in. You want to show your readers what you think, what you know and how you can help them.

Whether you’re distinguished in your field or you’re just starting out, a blog process includes research and problem solving which shows you’re professionally motivated and passionate about your niche. That alone works wonders for how you’re perceived professionally and gives readers a positive idea of what kind of person you are.

Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.

Penelope Trunk - Businesswoman & blogger

Broaden your network

Attending events and using LinkedIn are usually the go-tos when it comes to networking efforts. However, they’re not the only way to effectively get your name out there. Blogging enables the right people to come to you based on their interests and the type of content they’re searching for. And if 2020 is anything to go by, opting for this consistently viable way to communicate might just be the way forward. Get your name on the map by sharing it across your social media channels, choosing those with the most relevancy and where your audience is likely to be. For example, LinkedIn is a preferred platform for B2B content, making it a good place to gain engagement and to truly reap the benefits of your writing.

Establish a digital footprint

There are some great advantages to having a digital footprint as it allows others to see you’re not only internet savvy, but they’re likely to value your views within the industry. If someone is interested in you professionally, it’s possible they will search your name in Google and what they see in the results can shape how you’re perceived. This is your time to ‘wow’. Overall a trail of content showing pride and passion in your career will go a long way in the eyes of all those fellow professionals that may want to work, collaborate and connect with you.

Boost your creativity

Producing content is a fun and innovative process, not to mention a great way to learn and teach others. It allows you to express and hone your creativity by putting your own perspective and personality into it. And creating content can be far more than writing. You can think about all creative elements, including the layout and images; even more opportunity to express yourself and exercise your creative flair. It’s also good to think about what supportive content can be within the blog, such as other articles to link to or even a video or podcast; these will work well in the tech industry. All in all, what better way for others to get to know you than through unique content.

Build new skills 

Creating a blog gives you the opportunity to learn and put a whole range of valuable skills into practice; from writing and implementing SEO, to using social media and a CMS like WordPress. Not only are you helping others with your writing, but you’re helping yourself stay up to date with a wide range of tools and technology. 

Become a leader

The content you create, like most professional blogs, will likely contain guidance, advice and solutions that are guaranteed to give valuable insight to someone reading. The ability to teach something is a strong skill to have and creating a blog doing just that is an effective way to show your capabilities. A blog is not only a natural showcase of your communication skills but it’s a way of showing that you undoubtedly enjoy helping others.

Over time, if it’s something you decide to keep up, creating useful content will only solidify your place as an authoritative figure. It’s this kind of leadership that impresses your peers and contributes to a wider network, which, in return gives you access to a whole world of contacts and support too. Having a voice makes you part of the conversation, meaning you can learn from others and actively engage with the contacts you make.

There are many advantages to creating content for your career but most importantly, it’s about what you want to achieve and how you choose to do it in order to have the happy and prosperous career you strive for and deserve. So grab a mug of your favourite coffee and 'go get em'.

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