Single page 301 redirects on different platforms

William Julian-Vicary

Strategy & Innovation Director

A 301 redirect is the search friendly method of advising search engines where they can discover the new location for the current URL. When moving/removing content with backlinks a 301 is strongly recommended to maintain backlink equity, this will ensure any search rankings and backlinks a webpage previously gained are retained on the new webpage.

The code examples below show how to perform this 301 redirect from one URL to another across various common web platforms/languages.

Apache 301 Redirect
With Mod_Rewrite:
RewriteRule ^page.html$ [R=301,L]

With Mod_Alias:
Redirect 301 /page.html

JSP/Java 301 Redirect
response.setHeader( "Location", "" );
response.setHeader( "Connection", "close" );

PHP 301 Redirect
header("HTTP/1.1 301 Moved Permanently");

Node.JS 301 Redirect
var http = require("http");
http.createServer(function (req, res) {
res.writeHead(301, {"Location": ""});

ASP 301 Redirect
Response.Status="301 Moved Permanently"

CGI PERL 301 Redirect
use CGI;
my $q = CGI->new();
print $q->redirect(
-location => '',
-status => 301,

Coldfusion 301 Redirect
<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="">

Python (with Django) 301 Redirect
from django import http
def view(request):
return http.HttpResponsePermanentRedirect ('')

ROR (Ruby on Rails) 301 Redirect
def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to ""

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