We are always looking for ways in which we can save time and streamline processes. With this in mind, we have created a nifty little tool that aids our link building process. The tool helps to ensure that we spend our time targeting the best possible prospects.
What Is The Tool?
The tool fundamentally helps to separate the wheat from the chaff, sorting the higher quality sites/blogs from those which are not so great; expediating our link building process by making targeting more focused and, in theory, more successful!
The tool comes in the form of an Excel spreadsheet and uses Niel's SEO Tools For Excel Plugin, which is great for gathering large amounts of data from a website quickly. Once we have a list of URL’s for potential sites we then dump all of the URL’s into the tool and let it do the hard work for us.
The tool uses APIs to bring back metrics such as - the age of the site, how many pages on the site have been indexed by Google, social interaction and the sites’ page rank.
As a result of this process, we then have a list of the top sites we want to target and can disregard the ones we don’t want based on the metrics returned, which allow us to make judgement on the quality of the site and whether or not it is an opportunity worth pursuing.
Due to the large amount of API’s, this process can take a little bit of time and does take a bit of patience – worth putting the kettle on whilst it’s doing it’s stuff!
What We Use The Tool For
Dan’s recent blog post on How to get Value and Great Prospects Fast from Blogger Link Up, is a must read for those who use Blogger Link Up to source opportunities and are looking for ways to save time. Dan has added our tool as an addition to his process and our Senior SEO Isaac, also further explains how our tool is put into action within this post.
This tool is designed to be versatile and can also be used for wider link building efforts.
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