Blog


Analytics

The Ultimate Guide to using UTM Tags

Getting to grips with using UTMs can help you understand how users are visiting your site at a more granular level. Often, UTMs are used for campaign performance monitoring and can be vital for spend adjustment. They can also help understand how different audiences respond to different types of content and the precise terms used to find your website.


1 month ago

Tracking HubSpot forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


2 months ago

Advanced ContactForm7 Tracking with Google Tag Manager

Track your Wordpress ContactForm7 submissions and improve user experience with our Google Tag Manager and Google Analytics custom event script. 


2 months ago

GTM: Why you shouldn't be using Auto-Event listeners (and some alternatives!)

Google Tag Manager’s auto-event listeners are a huge USP for the product, but what you gain in flexibility you may be losing in account control and data integrity.


3 months ago


Creative SEO

The Radix podcast: SEO copywriting for B2B

In Radix's latest podcast episode of Good Copy, Bad Copy, our Managing Director, Tom Telford talks about the important relationship between SEO and copywriting, and why the two should never be mutually exclusive.


3 months ago

How your customers can help you build links

One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…


1 year ago

Digital experiments: a three-minute guide to channel testing

With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition. But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.


1 year ago

Interview: Marina Cheal, CMO at Reevoo, talks reviews, customers and conversions

This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.


1 year ago


Paid Media

A guide to setting up Google dynamic display ads

Dynamic display ads are a feature within the Google AdWords display network that allows a website to dynamically display advertisements to users, based on products they have previously browsed on the website, or based on the content on websites.


4 months ago

How to optimise your Shopping feed data

So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance. So what can you do to make it better?


6 months ago

How to build a paid strategy for your brand

Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).


1 year ago

A guide to launching a remarkable remarketing campaign

To get the most out of your remarketing efforts, there are a few best practices that will help you get results in brand lift and ROI from your campaign. Here’s our guide to launching your first remarketing campaign.


2 years ago


Resources

Seven beginner WordPress plugins

So, your WordPress blog is coming along nicely. Now it’s time to make improvements. You’ve done some research, and you know there are tons of ways to boost SEO – maybe you’ve even started streamlining your blog’s SEO yourself. And while you know what to do, you’re quickly finding out that the what is only half the battle – you have to actually make the changes and keep your site optimised. But all of this tedious legwork doesn’t have to be done manually. WordPress is incredibly user-friendly, meaning there are a plethora of plugins to help with your blog’s SEO. Beyond that, there are hundreds of other SEO tools at your disposal across the internet.


1 year ago

Twitter’s expanded tweets and what it means for your social campaigns

Twitter has announced the update that many marketers have spent a long time patiently waiting for. Similar to when constructing Google Ads, there’s nothing more frustrating than composing your scheduled tweets only to find that meticulously-designed imagery tears into the character limit, forcing you to alter and dilute your messaging.


2 years ago

Things we learned from September’s Brighton SEO

It was yet another stellar Brighton SEO, booming with digital creatives from across the country and brimming with cutting-edge knowledge and industry insight. The September conference proved to be the largest in its history, with more speakers, sponsors and delegates than ever before.


2 years ago

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Update to the presentation of URLs in mobile search

Mobile search continues to be at the forefront of the digital hemisphere, as Google updates the algorithms that display URLs in the search results.


4 years ago


Technical SEO

How Blockchain is already transforming digital marketing

When most people think blockchain, their minds go straight to those headline-grabbing cryptocurrencies. And sure, the likes of Bitcoin and Ethereum are great exponents of the technology, but they are far from its only use. In fact, cryptocurrencies represent just the tip of a particularly large technological iceberg.


5 months ago

Google changes affecting local queries

As Google continuously updates in order to keep up with our ever-changing world of tech, we ask, what are the recent changes affecting local queries? Also, what important improvements are worth considering in 2018?


10 months ago

How to respond to negative Google My Business reviews

Encouraging your customers to leave a Google My Business (GMB) review is more than just a good SEO tactic. It can be great for your brand too. But what do you do should a dreaded negative GMB review arrive?


1 year ago

SEO tools we love!

Tools, tools, tools; in digital marketing there are plenty to choose from, but which ones make the cut when it comes to providing useful insights? We’ve been rummaging in our SEO toolbox, and want to share some favourites with you. Here are the main ones we use on a daily basis, what they offer and why we love ‘em.


1 year ago