Blog


Analytics

Tracking external links with Google Tag Manager

Just a heads up, this article assumes the reader has a prior knowledge of Google Tag Manager. If you're unfamiliar with the terminology used below then I'd start with the Google Analytics Academy - it has a great course that introduces the fundamentals of Google Tag Manager.


4 months ago

WordPress rel="noopener noreferrer" change & Google Analytics

Update: TinyMCE, the plugin mentioned in this article, has reversed the change that was causing the referral data to be lost. Once WordPress has updated their distribution to utilise the latest version, and websites update to the latest version of WordPress, this issue should be resolved - great news!


5 months ago

Be careful with Bounce Rate

In this post, we discuss bounce rate, its plus points and its negative points. We're not looking to dissuade use of this metric, it’s a great tool to have in our toolbox and something we as an agency actively use.


1 year ago


Creative SEO

How your customers can help you build links

One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…


4 months ago

Digital experiments: a three-minute guide to channel testing

With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition. But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.


5 months ago

Interview: Marina Cheal, CMO at Reevoo, talks reviews, customers and conversions

This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.


6 months ago

YouTube vs Vimeo: defining the best platform for businesses

These two video hosting juggernauts have been around for over 12 years now, each offering a unique way of publishing and consuming content in an increasingly video-orientated marketing world. The question is, which one of these services is right for your brand? Here’s a guide to some of the pros and cons of each, so you can make the right choice and start getting the most out of your video content.


6 months ago


Paid Media

How to build a paid strategy for your brand

Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).


1 month ago

A guide to launching a remarkable remarketing campaign

To get the most out of your remarketing efforts, there are a few best practices that will help you get results in brand lift and ROI from your campaign. Here’s our guide to launching your first remarketing campaign.


7 months ago

Matching Google: the evolution of exact in AdWords

Google is dexterously moving towards a new approach for PPC keyword management, and, more specifically, how we use exact match keywords. Here’s what you need to know about the recent updates to close variants.


9 months ago

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Four things every marketer needs to know about social video marketing

The use of video in marketing is by no means a new phenomenon. But our ability to track, measure and analyse the effectiveness of this platform, along with the rise of social platforms over the last decade, has given rise to an exponential increase in the popularity of video marketing.


1 year ago


Resources

Seven beginner WordPress plugins

So, your WordPress blog is coming along nicely. Now it’s time to make improvements. You’ve done some research, and you know there are tons of ways to boost SEO – maybe you’ve even started streamlining your blog’s SEO yourself. And while you know what to do, you’re quickly finding out that the what is only half the battle – you have to actually make the changes and keep your site optimised. But all of this tedious legwork doesn’t have to be done manually. WordPress is incredibly user-friendly, meaning there are a plethora of plugins to help with your blog’s SEO. Beyond that, there are hundreds of other SEO tools at your disposal across the internet.


4 months ago

Twitter’s expanded tweets and what it means for your social campaigns

Twitter has announced the update that many marketers have spent a long time patiently waiting for. Similar to when constructing Google Ads, there’s nothing more frustrating than composing your scheduled tweets only to find that meticulously-designed imagery tears into the character limit, forcing you to alter and dilute your messaging.


1 year ago

Things we learned from September’s Brighton SEO

It was yet another stellar Brighton SEO, booming with digital creatives from across the country and brimming with cutting-edge knowledge and industry insight. The September conference proved to be the largest in its history, with more speakers, sponsors and delegates than ever before.


1 year ago

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Update to the presentation of URLs in mobile search

Mobile search continues to be at the forefront of the digital hemisphere, as Google updates the algorithms that display URLs in the search results.


3 years ago


Technical SEO

How to respond to negative Google My Business reviews

Encouraging your customers to leave a Google My Business (GMB) review is more than just a good SEO tactic. It can be great for your brand too. But what do you do should a dreaded negative GMB review arrive?


3 months ago

SEO tools we love!

Tools, tools, tools; in digital marketing there are plenty to choose from, but which ones make the cut when it comes to providing useful insights? We’ve been rummaging in our SEO toolbox, and want to share some favourites with you. Here are the main ones we use on a daily basis, what they offer and why we love ‘em.


5 months ago

Encouraging Google Reviews in 2017

GMB provides a direct way for you to tell Google (the search engine used in 87% of UK web searches) where your business is and what it does. It also provides access to a review platform that is embedded into Google Search results, Google Maps and Google Local Guides.


9 months ago

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Google’s infinite scroll results – the potential effects on digital marketing

Over the past few days Google has publicly tested their ‘infinite scrolling’ functionality in search results. This means that the results, for any given search term, will appear in a continuous list rather than the traditional 10 results per page, with multiple pages format.


2 years ago