Blog
Technical SEO
Fine-tune your content in 2021 with these SEO tips and trends
As we take our first steps into 2021, now’s the time to identify the most effective ways to use content to connect your business with its audiences. Not only will this help you get ahead of the competition, but after a curveball year in 2020, it’ll ensure you’re on the right track if your audiences’ behaviours online have changed at all.
Inside Screaming Frog: Top Takeaways From The Workshop
Ensuring that your URLs can be crawled and indexed is a cornerstone of SEO. If Google can’t find that lovely content you want to get in front of your customers, what’s the point in writing it, right?
Our top takeaways from BrightonSEO
April’s installment of BrightonSEO did not disappoint, bringing together some of the best speakers from the world of SEO, not to mention crowds who love to powwow all things digital! If you didn’t make it there...
Google changes affecting local queries
As Google continuously updates in order to keep up with our ever-changing world of tech, we ask, what are the recent changes affecting local queries?
Analytics
Extracting Query Parameters in Google Analytics - Free Tool
Auditing your Google Analytics account for query parameters can be tedious but helps keep page reports clear of unwanted row duplication. We talk about the effects of collecting unwanted queries on your reporting and how to fix it. We’ve also built a free tool to make the process easier.
Tracking HubSpot Forms with Google Tag Manager
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
How to get Service Provider back in Google Analytics
Service Provider and Network Domain dimensions are no more. Let’s get Service Provider data back online. We’ll show you how to re-enable ISP data using Google Tag Manager and an IP Lookup Service.
Measuring Content Engagement in Google Analytics - Part 3: Social Site Exits
Track when users leave your site to visit your social media pages. Understand when your content is driving positive move to your social assets.
Resources
COVID-19: Is your digital marketing ready for when lockdown is lifted?
We’ve been on lockdown for 2 months and our world as we know it has been turned upside down – business, even online, has been hit hard. But there is some light at the end of the tunnel with lockdown slowly being lifted, we may start to see things return to normal – but are you ready for this?
3WhiteHats awarded No.5 in Campaign's 'Best Places to Work'!
We’re excited to announce that 3WhiteHats has been named among the top five places to work in the UK by Campaign Magazine!
Celebrating International Women’s Day at 3WhiteHats
In light of International Women’s Day, find out what our talented team members and women in 3WhiteHats have to say about their careers so far, what motivates them, and their thoughts on equality in the digital marketing industry.
How Blockchain is already transforming digital marketing
When most people think blockchain, their minds go straight to those headline-grabbing cryptocurrencies. And sure, the likes of Bitcoin and Ethereum are great exponents of the technology, but they are far from...
Creative SEO
Fine-tune your content in 2021 with these SEO tips and trends
As we take our first steps into 2021, now’s the time to identify the most effective ways to use content to connect your business with its audiences. Not only will this help you get ahead of the competition, but after a curveball year in 2020, it’ll ensure you’re on the right track if your audiences’ behaviours online have changed at all.
A beginner's guide to newsjacking
Newsjacking can deliver a significant positive impact both in terms of SEO and brand awareness. Here’s a look at the best practices to keep in mind when seeking success with it.
How to nail your brand's Christmas onsite content strategy
The Christmas push has begun, and with an effective onsite content strategy, you can drive people to your website with topical content, and inspire them to explore what you have to offer.
Stepping stones from uni into marketing: top tips from Polly at the Creative Careers Festival
At this spring’s Creative Careers Festival, hosted by Exeter University, our Account Executive, Polly, was invited to deliver a talk about her route into marketing and where she is now. Read on to learn about how she did it, what agency life is like, and what you can do to get into the industry too.
Paid Media
A guide to setting up Google dynamic display ads
How you can set up Dynamic Display Ads. A feature within Google AdWords that allows products to be re-marketed to users who have already browsed them.
How to optimise your Shopping feed data
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance. So what can you do to make it better?
How to build a paid strategy for your brand
Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the...
A guide to launching a remarkable remarketing campaign
You know that moment when an ad pops up on your Facebook newsfeed, of the exact product you were just admiring, baiting you to come back to purchase? How many times has it worked? Remarketing is a powerful...