Blog
Technical SEO
A marketer’s guide to mobile-first indexing
In Google’s ever-continuing efforts to follow user trends and make the web more mobile friendly, mobile-first indexing was rolled out. Read this guide to find out what it is and how you can use it to it’s best ability for marketing and website success.
The step-by-step guide on how to prepare for Google's Page Experience update
Having good user experience (UX) is something every webmaster should strive for. With Google's Page Experience update rolling out in May 2021, we’ve outlined what this is and how you can prepare for it.
Fine-tune your content in 2021 with these SEO tips and trends
As we take our first steps into 2021, now’s the time to identify the most effective ways to use content to connect your business with its audiences. Not only will this help you get ahead of the competition, but after a curveball year in 2020, it’ll ensure you’re on the right track if your audiences’ behaviours online have changed at all.
Inside Screaming Frog: Top Takeaways From The Workshop
Ensuring that your URLs can be crawled and indexed is a cornerstone of SEO. If Google can’t find that lovely content you want to get in front of your customers, what’s the point in writing it, right?
Analytics
Extracting Query Parameters in Google Analytics - Free Tool
Auditing your Google Analytics account for query parameters can be tedious but helps keep page reports clear of unwanted row duplication. We talk about the effects of collecting unwanted queries on your reporting and how to fix it. We’ve also built a free tool to make the process easier.
Tracking HubSpot Forms with Google Tag Manager
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
How to get Service Provider back in Google Analytics
Service Provider and Network Domain dimensions are no more. Let’s get Service Provider data back online. We’ll show you how to re-enable ISP data using Google Tag Manager and an IP Lookup Service.
Measuring Content Engagement in Google Analytics - Part 3: Social Site Exits
Track when users leave your site to visit your social media pages. Understand when your content is driving positive move to your social assets.
Resources
3WhiteHats has joined the Clarity family
It is with boundless excitement that I write this post today. After 11 years of hard work, fun and a sprinkle of luck, I’m extremely proud to announce that 3WhiteHats is now part of Clarity, a global PR & comms agency.
Simple ways to promote office sustainability
This year’s Earth Day theme is ‘Restore Our Earth’. In light of Earth Day, we talk about what we’re doing as a business to be as sustainable and as kind to the planet as possible.
A marketer’s guide to mobile-first indexing
In Google’s ever-continuing efforts to follow user trends and make the web more mobile friendly, mobile-first indexing was rolled out. Read this guide to find out what it is and how you can use it to it’s best ability for marketing and website success.
The step-by-step guide on how to prepare for Google's Page Experience update
Having good user experience (UX) is something every webmaster should strive for. With Google's Page Experience update rolling out in May 2021, we’ve outlined what this is and how you can prepare for it.
Creative SEO
How to improve user experience with well-crafted content
When we think about user experience (UX), many first consider the technical elements of a website, like its loading time, menu navigation, and so on. However, it’s often the content side of the things that can become overlooked and fall short.
Fine-tune your content in 2021 with these SEO tips and trends
As we take our first steps into 2021, now’s the time to identify the most effective ways to use content to connect your business with its audiences. Not only will this help you get ahead of the competition, but after a curveball year in 2020, it’ll ensure you’re on the right track if your audiences’ behaviours online have changed at all.
A beginner's guide to newsjacking
Newsjacking can deliver a significant positive impact both in terms of SEO and brand awareness. Here’s a look at the best practices to keep in mind when seeking success with it.
How to nail your brand's Christmas onsite content strategy
The Christmas push has begun, and with an effective onsite content strategy, you can drive people to your website with topical content, and inspire them to explore what you have to offer.
Paid Media
9 tips for mobile marketing success
It’s no secret that the world we live in becomes more mobile-centric each day. Marketers must stay ahead of the game when it comes to reaching their target audiences. Read on to find out how you can reap the benefits for your business with successful mobile marketing tactics.
A guide to setting up Google dynamic display ads
How you can set up Dynamic Display Ads. A feature within Google AdWords that allows products to be re-marketed to users who have already browsed them.
How to optimise your Shopping feed data
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance. So what can you do to make it better?
How to build a paid strategy for your brand
Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the...
Community
3WhiteHats has joined the Clarity family
It is with boundless excitement that I write this post today. After 11 years of hard work, fun and a sprinkle of luck, I’m extremely proud to announce that 3WhiteHats is now part of Clarity, a global PR & comms agency.
Simple ways to promote office sustainability
This year’s Earth Day theme is ‘Restore Our Earth’. In light of Earth Day, we talk about what we’re doing as a business to be as sustainable and as kind to the planet as possible.
Choosing to challenge for International Women’s Day
This year the theme of International Women’s Day is #ChooseToChallenge which is based on the idea that a challenged world is an alert world. In light of this day, our wonderful team members and women in 3WhiteHats, have decided to discuss how they choose to challenge themselves.
Wellbeing at work and from home: top tips from our Mental Health First Aider, Hannah
As we near one-year since the COVID-19 pandemic began, the topic of mental health in the workplace becomes even more prominent, and rightly so. In this blog, we cover how you can invest in your team’s mental health, how we’ve tackled it throughout the year, and tips for working from home.