Call it offsite. Call it outreach. Call it content marketing. Even call it digital PR if really you want. Just make sure, whatever you call it, you deliver relevant, authoritative links.quote
Offsite SEO is the process of collaborating with other websites to improve the visibility of your website in search, create a buzz around your brand and attract the right audience.
We have a content-led approach to offsite SEO, which begins by looking at the core values of a brand and creating a unique outreach strategy. We analyse competitor activity and industry trends to establish which methods will be most effective in communicating your key messages.
Having identified high-quality and relevant websites for targeting, we pitch what we know will work well for the campaign. This can range from authoritative articles, white-papers, interviews, videos, infographics and everything in between. We just make sure it’s informative, engaging and appropriate for your brand. When sourcing editorial opportunities we always have our PR hats on too, and strive to find opportunities that will have all-encompassing benefits to our client.
While we manage every stage of the outreach, content production, placement and reporting, we like to involve our clients in the ideas, planning and often content creation itself. The best campaigns emerge from long-lasting and collaborative relationships that exude expertise and attention to detail.
This content is a vehicle for your individual voice and an opportunity to provide you real industry authority.
All of our outreach is transparent and performed in-house. It’s also compliant with search engine rules and regulations, such as those set out in Google’s Webmaster Guidelines.
Get in touch today and let’s chat about how we can solve your web woes…