Crafted creative and tailored technical SEO, designed to fit you
One thing's constant when it comes to SEO: it never stays the same. With the search landscape continually shifting, it takes expert knowledge and insight to understand how your brand can get the right results.
You need a partner who can help you find the right approach, in order to not only drive traffic to your website, but improve your reputation by engaging target audiences and building meaningful relationships. Fortunately, that's exactly what we're here to help with...
Our SEO process
No matter what the size or sector of our client, our approach is always the same: customisation, experimentation and optimisation. All activity is shaped by the unique brief and aims of our clients, and we involve them in every aspect of the work we do (from planning through to reporting).
Hover or click each phase to find out more...
Whether you’re looking to boost search engine rankings, maximise visits, or promote a specific project, we work closely with our clients to create a brief that captures your own unique objectives.
Our SEO campaign begins with fundamental keyphrase research. Here we establish which search terms are being used in your sector, their relative volumes and their subsequent worth to the campaign.
We then review your website's technical composition - providing clear recommendations as well as support in the resolution of any roadblocks - as well as its semantic optimisation, focusing on the placement of search terms throughout priority locations on each webpage.
Our ongoing campaigns involve the execution of creative and content-driven techniques both on- and off-site. Here we deliver everything from optimising product or service pages and creating blog posts, through to sourcing editorial opportunities on external websites.
Our monthly reports illustrate and monitor the performance of each campaign. Rather than dish out meaningless statistics without context, our reporting is designed to deliver insights and recommendations to drive your campaign forward.
Each digital campaign begins with an immersion session so we can develop an accurate understanding of your brand and business objectives. Whether you’re looking to boost search engine rankings, maximise visits, or promote a specific project, we'll work closely with you to fully understand your brief and focus on your individual goals.
Our SEO strategy begins with the fundamental process of keyphrase research, to establish which search terms are being used by your customers, their relative volumes and their subsequent worth to the campaign.
Optimisation & configuration
The next step is to build solid foundations for your website. Firstly, we review the website's technical composition - providing clear recommendations as well as support in the resolution of any roadblocks for search engines. We then ensure the effective placement of search terms throughout priority areas of the website.
Based on a tailored campaign strategy (which we produce for every client), we commence work on both onsite and offsite activities. Depending on our client's objectives and their website, this could cover anything from optimising individual pages on a website, to creating new onsite content; or from sourcing editorial opportunities offsite, to analysing competitor backlink profiles.
We produce monthly reports to illustrate and monitor the performance of each campaign. This includes keyphrase visibility, as well as the KPIs that matter most to your business. Our reporting aims to deliver insights and recommendations that will have a big impact not just on your search campaign, but on your wider marketing too.
Fancy a more detailed chat about your SEO?
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This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.
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GMB provides a direct way for you to tell Google (the search engine used in 87% of UK web searches) where your business is and what it does. It also provides access to a review platform that is embedded into Google Search results, Google Maps and Google Local Guides.
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