Crafted creative and tailored technical SEO, designed to fit you

One thing's constant when it comes to SEO: it never stays the same. With the search landscape continually shifting, it takes expert knowledge and insight to understand how your brand can get the right results.

You need a partner who can help you find the right approach, in order to not only drive traffic to your website, but improve your reputation by engaging target audiences and building meaningful relationships. Fortunately, that's exactly what we're here to help with...

Our SEO process

No matter what the size or sector of our client, our approach is always the same: customisation, experimentation and optimisation. All activity is shaped by the unique brief and aims of our clients, and we involve them in every aspect of the work we do (from planning through to reporting).

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Our process

Hover or click each phase to find out more...


Whether you’re looking to boost search engine rankings, maximise visits, or promote a specific project, we work closely with our clients to create a brief that captures your own unique objectives.


Our SEO campaign begins with fundamental keyphrase research. Here we establish which search terms are being used in your sector, their relative volumes and their subsequent worth to the campaign.


We then review your website's technical composition - providing clear recommendations as well as support in the resolution of any roadblocks - as well as its semantic optimisation, focusing on the placement of search terms throughout priority locations on each webpage.


Our ongoing campaigns involve the execution of creative and content-driven techniques both on- and off-site. Here we deliver everything from optimising product or service pages and creating blog posts, through to sourcing editorial opportunities on external websites.


Our monthly reports illustrate and monitor the performance of each campaign. Rather than dish out meaningless statistics without context, our reporting is designed to deliver insights and recommendations to drive your campaign forward.

Campaign planning

Each digital campaign begins with an immersion session so we can develop an accurate understanding of your brand and business objectives. Whether you’re looking to boost search engine rankings, maximise visits, or promote a specific project, we'll work closely with you to fully understand your brief and focus on your individual goals.

Keyphrase research

Our SEO strategy begins with the fundamental process of keyphrase research, to establish which search terms are being used by your customers, their relative volumes and their subsequent worth to the campaign.

Optimisation & configuration

The next step is to build solid foundations for your website. Firstly, we review the website's technical composition - providing clear recommendations as well as support in the resolution of any roadblocks for search engines. We then ensure the effective placement of search terms throughout priority areas of the website.

Campaign execution

Based on a tailored campaign strategy (which we produce for every client), we commence work on both onsite and offsite activities. Depending on our client's objectives and their website, this could cover anything from optimising individual pages on a website, to creating new onsite content; or from sourcing editorial opportunities offsite, to analysing competitor backlink profiles.

Insight-driven reporting

We produce monthly reports to illustrate and monitor the performance of each campaign. This includes keyphrase visibility, as well as the KPIs that matter most to your business. Our reporting aims to deliver insights and recommendations that will have a big impact not just on your search campaign, but on your wider marketing too.

Fancy a more detailed chat about your SEO?

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Check out what we've been up to recently

Read our SEO case studies >

Thinking about linking: our latest musings on SEO...

Ditch the hassle: Excel secrets to master keyphrase research

Thorough keyphrase research is a cornerstone of good SEO and often takes a lot of time to produce and organise. At 3WhiteHats, we use Microsoft Excel to sort and group keyphrases, aiming to make it as easy as possible for our clients to digest. Here are a few tips to save you time, minimise mistakes and aid presentation.

5 months ago

How to respond to negative Google My Business reviews

Encouraging your customers to leave a Google My Business (GMB) review is more than just a good SEO tactic. It can be great for your brand too. But what do you do should a dreaded negative GMB review arrive?

6 months ago

How your customers can help you build links

One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…

7 months ago

Seven beginner WordPress plugins

So, your WordPress blog is coming along nicely. Now it’s time to make improvements. You’ve done some research, and you know there are tons of ways to boost SEO – maybe you’ve even started streamlining your blog’s SEO yourself. And while you know what to do, you’re quickly finding out that the what is only half the battle – you have to actually make the changes and keep your site optimised. But all of this tedious legwork doesn’t have to be done manually. WordPress is incredibly user-friendly, meaning there are a plethora of plugins to help with your blog’s SEO. Beyond that, there are hundreds of other SEO tools at your disposal across the internet.

7 months ago

SEO tools we love!

Tools, tools, tools; in digital marketing there are plenty to choose from, but which ones make the cut when it comes to providing useful insights? We’ve been rummaging in our SEO toolbox, and want to share some favourites with you. Here are the main ones we use on a daily basis, what they offer and why we love ‘em.

8 months ago

Digital experiments: a three-minute guide to channel testing

With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition. But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.

9 months ago


We now have offices popping up in the UK and NZ. Alright!

Falmouth HQ

Malins Hall, 38 High Street, Falmouth, TR11 2AF

London HQ

1 Quality Court, Chancery Lane, London, WC2A 1HR

Auckland HQ

Ground floor, 9 Gore Street, Auckland, 1010