Instagram Ads


Instagram has 500 million daily active users - are you reaching your audience effectively?

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High Performance Ads

Data Driven Instagram ad management, tailored to your goals, maximising your ROI.

Results obsessed

We won't be distracted by vanity KPIs; our team’s focus is on exceeding your core campaign objectives and driving results at scale. Always with transparency.

Expert consultancy

Our expert team specialises in paid media performance and nothing else. This robust skillset means we know what it takes to grow your performance.


We're data-driven, with a dedicated in-house analytics team. This ensures our consultants have the right insights to hand to exceed your expectations.

Instagram’s creative flair for high-quality image and video content, together with its integration with Facebook’s ad platform, make it a powerful digital marketing tool. 

As your Instagram ads management agency, we’ll make your message stand out from the rest through tailoring a bespoke approach to hitting your targets. From brand discovery to shopping, Instagram advertising offers a wealth of opportunity to reach new customers.

Instagram Ads Agency

We craft every step of your Instagram ads campaign with an approach that’s tailored to your business needs. 

We’ll start by defining your target audience, working closely with you to outline key demographics that include age, gender, and interests. This is a crucial step that allows our content producers to determine the tone and direction of engaging with your prospective customers. 

Our analytics crew will ensure tracking is in place to collate insightful data ahead of campaign launch. We keep a close eye on performance data as it comes in; identifying wins and areas for improvement that determine the optimisation of ongoing work.

We’re transparent in everything we do. That’s why our way of reporting is designed to deliver insights and recommendations, over mere statistics without context. Highlighting such intricacies will help to outline top-level results, performance trends, audience segmentation performance, and actions for improvement. 

Our approach is founded on best-practice, yet remains bespoke to you. Combining consistent, tried-and-tested methods with an agile insight into performance and trends enables us to hit your goals and maximise ROI.

Instagram… the detail

Laser targeting

Being integrated with Facebook’s ad platform means we can get really granular when it comes to targeting.

Your campaign goals, from brand awareness to website traffic and conversions, will determine the ad formats we use.

Eye-catching ads

Ad formats include:

  • Photo ads: Your eye-catching image will appear in the news feed of your target audience as they scroll through the latest posts. Photos can be square or landscape, with a link to your website or shop.

  • Stories ads: Instagram Stories are used by more than 500 million accounts each day. Placing ads between Stories can be a great way to complement your ads in the main feed. Users can swipe up to visit your website or landing page.

  • Video ads: These work in a similar way to photo ads, with the bonus of sound and motion with video of up to 120 seconds in length. Videos can be in landscape or square format.

  • Carousel ads: Just like Facebook carousel ads, this format gives you the option of using multiple photos or videos in a single ad.

  • Collection ads: This format is a great option for storytelling and allowing users to browse and purchase products. Visually inspire your prospective customers with text, images, and videos.

  • Explore: You can place ads in Instagram’s Explore section; where users actively search for content beyond the accounts they follow. They’ll be seeking something new, making it a perfect place for attracting a new audience.

Struggling to target your audience? We’re just a click away!

“Always a fantastic service from 3WH. We have used them for several years now, most recently they ran a brilliant LinkedIn campaign for us. They are very knowledgeable and all-round nice people.”

Katy Cassels Studio Manager

“I worked with the team at 3WhiteHats for several years, over which time they were unfailingly helpful, professional, honest and, above all, incredibly knowledgeable. They operated as a seamless extension of our in-house team and were integral to building our online profile. I would highly recommend them.”

Katie Aldridge Senior Digital Marketing Executive, Leightons Opticians & Hearing Care

“We've worked with the team at 3WH for many years now and we're consistently impressed with the quality of their work and up-to-date expertise. Friendly, professional and resourceful.”

Stafford Sumner Founder & CEO, Jarrang

“3WhiteHats really strive to help drive our business forward, delivering ideas and always pushing us to help them do it better. Both from a technical viewpoint, as well as the dark ways of paid. Great people, friendly and helpful.”

Stuart Tait Co-Founder, The Board Basement

“I have been working with these guys for 10 years now. Probably the most important factor is their consistency (often not the case with agencies) - they always deliver regardless. For me this is key, knowing that when we spend in PPC, campaigns or optimisation, that it will deliver sales. 3WH for us are a tap, we know we can turn them on (and off) for sales, as and when needed. Lovely people too, with integrity - another rare thing these days.”

Toby Budd Marketing Consultant

“Brilliant team who are a joy to work with. They've managed PPC campaigns for me and are always my 'go-to' when it comes to SEO. Their knowledge is invaluable and I wouldn't hesitate to recommend them.”

Tommy Tonkins Writer & Content Creator

Frequently Asked Questions

We know our stuff and have a proven track record of delivering exceptional results for companies on a national and international level. Our priority is to keep you smiling and we achieve this through dedication, delivery, and transparency. Don’t just take our word for it; check out some of our case studies and the feedback we’ve received from happy clients. We’re never more than a phone call away. Let’s have a chat, grab a coffee (even if it’s a virtual one) and see how we can get to work on solving your digital marketing needs.

Instagram’s collection of ad formats can be placed in user newsfeeds, in Stories, and in the Explore section. We can get really creative with how we reach out to your audience. We’ll outline the specifics of how we would go about doing this with some examples.

The price of Instagram ads depends on a few different factors. For example, the competitiveness of your industry and the demographic of your target audience will have a big impact on the price. We’ll scope this out for you and recommend the search terms that are most beneficial to your business from a ROI perspective. Secondly, the quality of your ads will determine their effectiveness. It’s crucial that your ad copy and the general makeup of how your ad appears is as good as it can be. We’ll sort that out too!