Results obsessed
We won't be distracted by vanity KPIs; our team’s focus is on exceeding your core campaign objectives and driving results at scale. Always with transparency.
Facebook Ads
Facebook has 2.7 billion monthly active users, your users are there - are you reaching them effectively?
Get in touchHigh Performance Facebook Ads
Data Driven Facebook ad management, tailored to your goals, maximising your ROI.
Expert consultancy
Our expert team specialises in paid media performance and nothing else. This robust skillset means we know what it takes to grow your performance.
Data-driven
We're data-driven, with a dedicated in-house analytics team. This ensures our consultants have the right insights to hand to exceed your expectations.
There are now over 2.7 billion monthly active users on Facebook. It’s a staggering number that represents a really exciting advertising opportunity for businesses of all sizes. Facebook gathers a wealth of information on its users that is waiting to be tapped into by your marketing efforts.
The selection of ad types available and the data that campaigns produce can be a little overwhelming, and it’s crucial you go about it the right way. That’s where we come in. We tailor target audiences and advertising strategies to your business and marketing goals with ROI at the heart of every step.
Facebook Ads Agency
There’s no such thing as a ‘one-size-fits-all’ solution to Facebook advertising. That’s why we craft every campaign and marketing strategy with an approach that’s tailored to your business needs.
This begins by defining your target audience; everything from their age to gender, interests, and more. From this profiling, we establish the tone and direction of engaging with your audience. Our analytics team will ensure tracking is in place to collate insightful data ahead of campaign launch. We keep a close eye on performance data as it comes in; identifying wins and areas for improvement that determine the optimisation of ongoing work.
Our approach is founded on best-practice, yet remains bespoke to you. Combining consistent, tried-and-tested methods with an agile insight into performance and trends enables us to hit your goals and maximise ROI.
Our reporting is designed to deliver insights and recommendations, over mere statistics without context. Highlighting such intricacies will help to outline top-level results, performance trends, audience segmentation performance, and actions for improvement.
Facebook… the detail
Detailed messaging
Facebook offers a range of objective types and ad formats that allow you to shape campaigns to a variety of goals. Common examples of the latter include driving traffic to a website or product page, increasing brand awareness, and gaining online conversions.
Shape your audience
Once you’ve outlined your goal, you’ll need to determine who you want to advertise to. The factors that determine this are very granular, thanks to the sheer volume of users on the platform. Essentially, you can shape your target audience by factors such as: location (country, city, postcode, etc), age, gender, language, interests, and behaviours.
Meaningful impressions
We can then determine the placement of your ad; from news feeds to Facebook stories, Facebook Marketplace, video feeds, and Facebook Messenger. In terms of costing, Facebook enables you to decide how much you’re willing to bid, or pay, for ad impressions and actions (views and link clicks, for example), the time frame over which you wish your campaign to run, and the overall budget.
The right ad format
There are a few ad formats to choose from. Each caters to different ad objectives and placements.
- Video. Social media thrives on video. The format is a great way to show off product features and capture people’s attention with moving images and sound.
- Image. An eye-catching, high-quality image can stop users from scrolling and draw them instead to your website or app.
- Collection. Like a virtual shop window, Collection ads allow you to display a range of items that can be customised to each individual.
- Carousel. Choose up to 10 images and videos, each with its own link.
“I worked with the team at 3WhiteHats for several years, over which time they were unfailingly helpful, professional, honest and, above all, incredibly knowledgeable. They operated as a seamless extension of our in-house team and were integral to building our online profile. I would highly recommend them.”
Katie Aldridge Senior Digital Marketing Executive, Leightons Opticians & Hearing Care
“We've worked with the team at 3WH for many years now and we're consistently impressed with the quality of their work and up-to-date expertise. Friendly, professional and resourceful.”
Stafford Sumner Founder & CEO, Jarrang
“3WhiteHats really strive to help drive our business forward, delivering ideas and always pushing us to help them do it better. Both from a technical viewpoint, as well as the dark ways of paid. Great people, friendly and helpful.”
Stuart Tait Co-Founder, The Board Basement
Frequently Asked Questions
Why should I choose 3WhiteHats as a Facebook advertising agency?
We know our stuff. As Facebook Ads experts, we have a proven track record of delivering exceptional results for companies on a national and international level. Our priority is to keep you smiling and we achieve this through dedication, delivery, and transparency. Don’t just take our word for it; check out some of our case studies and the feedback we’ve received from happy clients. We’re never more than a phone call away. Let’s have a chat, grab a coffee (even if it’s a virtual one) and see how we can get to work on solving your digital marketing needs.
How much do Facebook ads cost?
The price of Facebook ads depends on a few different factors. For example, the competitiveness of your industry and the demographic of your target audience will have a big impact on the price. We’ll scope this out for you and recommend the search terms that are most beneficial to your business from a ROI perspective. Secondly, the quality of your ads will determine their effectiveness. It’s crucial that your ad copy and the general makeup of how your ad appears is as good as it can be. We’ll sort that out too!
Where do Facebook ads appear?
Facebook ads can be placed periodically in a users’ newsfeed, between Facebook stories, in video feeds, Facebook Marketplace, Facebook Messenger, and in the column to the right of Facebook’s news feed. Don’t forget that Facebook owns Instagram, meaning we can also control ads across that platform from Facebook, within the same interface. We can get really creative with how we reach out to your audience. We’ll outline the specifics of how we would go about doing this with some examples.
