Paid Social


Impactful paid social campaigns.

Millions of people use social media each day, presenting an incredibly valuable advertising opportunity. Much like Google Ads, the granular nature in which ads can be placed, reviewed, and optimised is impressive and exciting for businesses. For many brands, their social media channels are now just as important as search and email. But just as there is a seemingly endless ocean of users to market to, the activity from advertisers is equally noisy. How can you stand out from the crowd? Well, that’s where an insightful paid social media advertising agency like us comes in.

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Paid Social Advertising

Our tailored approaches to paid social media campaigns are founded on best-practice strategies. We’re good at what we do. No two client briefs are the same, and we combine consistent, tried-and-tested methods with our trusted insight to tailor steps that will ensure your paid social strategy thrives.

Multi-Channel Social

Your customers don't stay in one place and neither should your campaigns. We take a multi-channel approach to your Social campaigns to reach your audience wherever they may be.

Customer personas

We’ll begin by working closely with you to understand your customers. Profiling the types of people within your audience will enable us to properly tailor how we communicate with them via ads. Marketing with an understanding of key demographics such as age, gender, relevant interests and topics, will make them receptive to your messages. Whether it’s a B2B or B2C campaign, we ensure a fastidious and meticulous focus is maintained on who your customers are and what topics or subjects will interest them.


Tracking performance data is crucial for reviewing wins that will help shape future campaigns. Our analytical experts will ensure the right configurations are in place, according to the user journeys of your customer personas. We map the user journey with you. Through understanding key conversion points and implementing the necessary technical configuration, we’ll deliver the visibility and analytical detail that will inform the ongoing optimisation of campaigns.


The blend of social channels and targeting approaches we take will be bespoke to your business and audience. No two social media platforms are the same, and some will be more relevant to your industry than others. Our team of paid experts is finely tuned to the constantly evolving world of social media marketing. Whether it’s Facebook, LinkedIn, Instagram, YouTube, Twitter, or Pinterest, we’ll know how to engage your customers. Whether it’s more straightforward demographic targeting, competitor or interest targeting, remarketing or reaching similar audiences, we’ll produce a uniquely tailored plan designed to hit your objectives.

Agile optimisation

Launching a campaign is only the beginning. Once the starting gun has fired, we’ll dive into every strand of performance data as it arrives, forming a granular understanding of what’s working and how we can maximise ROI. We’ll review the initial performance of the channels we’ve proposed, and work fast to implement optimisations as soon as we have a sufficient volume of data to make valid conclusions. But the process doesn’t stop there. Our Test, Measure, Optimise approach is an ongoing methodology that seeks to make incremental performance gains, consistently driving performance.


We recognise how important it is that you have the insights and key data to understand how your social campaigns are performing. We focus our measurement on the metrics and KPIs that matter most to you, allowing you to clearly see the progress we’re making. Our reporting is designed to deliver insights and recommendations, over mere statistics without context. Highlighting such intricacies will help to outline top-level results, performance trends, audience segmentation performance, and actions for improvement.

Struggling to reach your audience? We can help!

“Always a fantastic service from 3WH. We have used them for several years now, most recently they ran a brilliant LinkedIn campaign for us. They are very knowledgeable and all-round nice people.”

Katy Cassels Studio Manager

“I worked with the team at 3WhiteHats for several years, over which time they were unfailingly helpful, professional, honest and, above all, incredibly knowledgeable. They operated as a seamless extension of our in-house team and were integral to building our online profile. I would highly recommend them.”

Katie Aldridge Senior Digital Marketing Executive, Leightons Opticians & Hearing Care

“We've worked with the team at 3WH for many years now and we're consistently impressed with the quality of their work and up-to-date expertise. Friendly, professional and resourceful.”

Stafford Sumner Founder & CEO, Jarrang

“3WhiteHats really strive to help drive our business forward, delivering ideas and always pushing us to help them do it better. Both from a technical viewpoint, as well as the dark ways of paid. Great people, friendly and helpful.”

Stuart Tait Co-Founder, The Board Basement

“I have been working with these guys for 10 years now. Probably the most important factor is their consistency (often not the case with agencies) - they always deliver regardless. For me this is key, knowing that when we spend in PPC, campaigns or optimisation, that it will deliver sales. 3WH for us are a tap, we know we can turn them on (and off) for sales, as and when needed. Lovely people too, with integrity - another rare thing these days.”

Toby Budd Marketing Consultant

“Brilliant team who are a joy to work with. They've managed PPC campaigns for me and are always my 'go-to' when it comes to SEO. Their knowledge is invaluable and I wouldn't hesitate to recommend them.”

Tommy Tonkins Writer & Content Creator

Frequently Asked Questions

We know our stuff and have a proven track record of delivering exceptional results for companies on a national and international level. Our priority is to keep you smiling and we achieve this through dedication, delivery, and transparency. Don’t just take our word for it; check out some of our case studies and the feedback we’ve received from happy clients. We’re never more than a phone call away. Let’s have a chat, grab a coffee (even if it’s a virtual one) and see how we can get to work on solving your digital marketing needs.

The price of social media ads depends on a few different factors. For example, the social media platform in question together with competitiveness of your industry and the demographic of your target audience will have a big impact on the price. We’ll scope this out for you and recommend the strategies that are most beneficial to your business from a ROI perspective. Secondly, the quality of your ads will determine their effectiveness. It’s crucial that your ad copy and the general makeup of how your ad appears is as good as it can be. We’ll sort that out too!

This differs across social media platforms. Taking Facebook as an example; ads can be placed periodically in a users’ newsfeed, between Facebook stories, and within Facebook videos. This is similar across the likes of Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Each platform offers a multitude of ad formats, so we can get really creative with how we reach out to your audience. We’ll outline the specifics of how we would go about doing this with some examples.

This will depend on your industry, target audience, budget and business goals. Each social media platform presents a different user demographic and ways in which you can go about advertising to them. We’ll dig deep into the potential and limitations of each, mapping out the routes that would drive the best ROI for your goals.