Results obsessed
We won't be distracted by vanity KPIs; our team’s focus is on exceeding your core campaign objectives and driving results at scale. Always with transparency.
Microsoft Ads
Did you know 1 in 20 searches happen on the Microsoft Ads (Bing Ads) search network?
Get in touchUnlock incremental Paid Search performance
Microsoft Ads clicks are typically lower cost, higher intent and drive greater return than Google Ads in some demographics.
Expert consultancy
Our expert team specialises in paid media performance and nothing else. This robust skillset means we know what it takes to grow your performance.
Data-driven
We're data-driven, with a dedicated in-house analytics team. This ensures our consultants have the right insights to hand to exceed your expectations.
Microsoft Ads, formerly Bing Ads, is used for advertising across Bing, Yahoo, and AOL. While Google may be the internet’s leading search engine, the size of Microsoft Ads’ audience should not be underestimated - and you could be missing out. This is especially relevant if your target audience is a non-technical demographic and/or a B2B audience.
We take a bespoke approach to suit your business. Tailoring ad messaging and display ads is often the only way to maximise your success. Competition can be fierce and a ‘one size fits all’ mentality will always fall short of your objectives.
Looking for an innovative Microsoft Ads agency to take your PPC game to the next level? You’ve come to the right place.
Microsoft Ads Agency
The diverse nature of Microsoft Ads provides a wealth of paid marketing options. Our approach is targeted, creative, and ROI-driven. We set our sights on keyphrases and media relevant to your audience across a range of networks. Everything we do will be tailored to your requirements.
We tackle Microsoft search and display ads, like all other channels, with our Test, Measure, Optimise (TMO) methodology. This ensures insights are generated fast with campaigns optimised as swiftly as possible.
Microsoft Ads… the detail
Low-cost targeting
Microsoft Ads has a range of benefits. For a start, it’s usually more cost effective than Google Ads when it comes to CPC and average position. This is largely due to the fact that the platform has fewer advertisers. It’s still common for businesses to focus all of their ad spend on Google.
A captive audience
In terms of demographics, the users of search engines within the Microsoft Ads umbrella are older than that of Google. They also have a little more in the way of disposable income and prefer to surf the web on desktop browsers rather than mobile. Your business is also likely to do particularly well if it is B2B.
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Katie Aldridge Senior Digital Marketing Executive, Leightons Opticians & Hearing Care
“We've worked with the team at 3WH for many years now and we're consistently impressed with the quality of their work and up-to-date expertise. Friendly, professional and resourceful.”
Stafford Sumner Founder & CEO, Jarrang
“3WhiteHats really strive to help drive our business forward, delivering ideas and always pushing us to help them do it better. Both from a technical viewpoint, as well as the dark ways of paid. Great people, friendly and helpful.”
Stuart Tait Co-Founder, The Board Basement
Frequently Asked Questions
Why should I choose 3WhiteHats as a Microsoft Ads agency?
We know our stuff and have a proven track record of delivering exceptional results for companies on a national and international level. Our priority is to keep you smiling and we achieve this through dedication, delivery, and transparency. Don’t just take our word for it; check out some of our case studies and the feedback we’ve received from happy clients. We’re never more than a phone call away. Let’s have a chat, grab a coffee (even if it’s a virtual one) and see how we can get to work on solving your digital marketing needs.
Where do Microsoft Ads show?
Microsoft Ads appear on the search results across the world. This can include the search engines Bing, AOL, and Yahoo, together with syndicated search partner sites.
How much does Microsoft Ads cost?
The price of advertising with Microsoft Ads depends on a few different factors. Firstly, the competitiveness of your industry and the keyphrases you wish to target will have a big impact on the price. We’ll scope this out for you and recommend the search terms that are most beneficial to your business from a ROI perspective. Secondly, the quality of your ads will determine their effectiveness. It’s crucial that your ad copy and the general makeup of how your ad appears is as good as it can be. We’ll sort that out too!
Is Microsoft Ads cheaper than Google Ads?
Campaigns on Microsoft Ads are typically cheaper in terms of CPC and average position when compared to Google Ads. This makes advertising across the platform a particularly attractive strategy for smaller businesses, and a cost-effective way for anyone seeking to expand their online reach.
