Microsoft Ads


Did you know 1 in 20 searches happen on the Microsoft Ads (Bing Ads) search network?

Get in touch

Unlock incremental Paid Search performance

Microsoft Ads clicks are typically lower cost, higher intent and drive greater return than Google Ads in some demographics.

Results obsessed

We won't be distracted by vanity KPIs; our team’s focus is on exceeding your core campaign objectives and driving results at scale. Always with transparency.

Expert consultancy

Our expert team specialises in paid media performance and nothing else. This robust skillset means we know what it takes to grow your performance.


We're data-driven, with a dedicated in-house analytics team. This ensures our consultants have the right insights to hand to exceed your expectations.

Microsoft Ads, formerly Bing Ads, is used for advertising across Bing, Yahoo, and AOL. While Google may be the internet’s leading search engine, the size of Microsoft Ads’ audience should not be underestimated - and you could be missing out. This is especially relevant if your target audience is a non-technical demographic and/or a B2B audience.

We take a bespoke approach to suit your business. Tailoring ad messaging and display ads is often the only way to maximise your success. Competition can be fierce and a ‘one size fits all’ mentality will always fall short of your objectives. 

Looking for an innovative Microsoft Ads agency to take your PPC game to the next level? You’ve come to the right place.

Microsoft Ads Agency

The diverse nature of Microsoft Ads provides a wealth of paid marketing options. Our approach is targeted, creative, and ROI-driven. We set our sights on keyphrases and media relevant to your audience across a range of networks. Everything we do will be tailored to your requirements.

We tackle Microsoft search and display ads, like all other channels, with our Test, Measure, Optimise (TMO) methodology. This ensures insights are generated fast with campaigns optimised as swiftly as possible.

Microsoft Ads… the detail

Low-cost targeting

Microsoft Ads has a range of benefits. For a start, it’s usually more cost effective than Google Ads when it comes to CPC and average position. This is largely due to the fact that the platform has fewer advertisers. It’s still common for businesses to focus all of their ad spend on Google.

A captive audience

In terms of demographics, the users of search engines within the Microsoft Ads umbrella are older than that of Google. They also have a little more in the way of disposable income and prefer to surf the web on desktop browsers rather than mobile. Your business is also likely to do particularly well if it is B2B.

Struggling to target your audience? We’re just a click away!

“Always a fantastic service from 3WH. We have used them for several years now, most recently they ran a brilliant LinkedIn campaign for us. They are very knowledgeable and all-round nice people.”

Katy Cassels Studio Manager

“I worked with the team at 3WhiteHats for several years, over which time they were unfailingly helpful, professional, honest and, above all, incredibly knowledgeable. They operated as a seamless extension of our in-house team and were integral to building our online profile. I would highly recommend them.”

Katie Aldridge Senior Digital Marketing Executive, Leightons Opticians & Hearing Care

“We've worked with the team at 3WH for many years now and we're consistently impressed with the quality of their work and up-to-date expertise. Friendly, professional and resourceful.”

Stafford Sumner Founder & CEO, Jarrang

“3WhiteHats really strive to help drive our business forward, delivering ideas and always pushing us to help them do it better. Both from a technical viewpoint, as well as the dark ways of paid. Great people, friendly and helpful.”

Stuart Tait Co-Founder, The Board Basement

“I have been working with these guys for 10 years now. Probably the most important factor is their consistency (often not the case with agencies) - they always deliver regardless. For me this is key, knowing that when we spend in PPC, campaigns or optimisation, that it will deliver sales. 3WH for us are a tap, we know we can turn them on (and off) for sales, as and when needed. Lovely people too, with integrity - another rare thing these days.”

Toby Budd Marketing Consultant

“Brilliant team who are a joy to work with. They've managed PPC campaigns for me and are always my 'go-to' when it comes to SEO. Their knowledge is invaluable and I wouldn't hesitate to recommend them.”

Tommy Tonkins Writer & Content Creator

Frequently Asked Questions

We know our stuff and have a proven track record of delivering exceptional results for companies on a national and international level. Our priority is to keep you smiling and we achieve this through dedication, delivery, and transparency. Don’t just take our word for it; check out some of our case studies and the feedback we’ve received from happy clients. We’re never more than a phone call away. Let’s have a chat, grab a coffee (even if it’s a virtual one) and see how we can get to work on solving your digital marketing needs.

Microsoft Ads appear on the search results across the world. This can include the search engines Bing, AOL, and Yahoo, together with syndicated search partner sites.

The price of advertising with Microsoft Ads depends on a few different factors. Firstly, the competitiveness of your industry and the keyphrases you wish to target will have a big impact on the price. We’ll scope this out for you and recommend the search terms that are most beneficial to your business from a ROI perspective. Secondly, the quality of your ads will determine their effectiveness. It’s crucial that your ad copy and the general makeup of how your ad appears is as good as it can be. We’ll sort that out too!

Campaigns on Microsoft Ads are typically cheaper in terms of CPC and average position when compared to Google Ads. This makes advertising across the platform a particularly attractive strategy for smaller businesses, and a cost-effective way for anyone seeking to expand their online reach.