Google Shopping


Bottom of funnel advertising that drives incredible ROAS.

Get in touch

Google Shopping is an indispensable tool for retailers.

We'll help you unlock the potential of your product inventory.

Results obsessed

We won't be distracted by vanity KPIs; our team’s focus is on exceeding your core campaign objectives and driving results at scale. Always with transparency.

Expert consultancy

Our expert team specialises in paid media performance and nothing else. This robust skillset means we know what it takes to grow your performance.


We're data-driven, with a dedicated in-house analytics team. This ensures our consultants have the right insights to hand to exceed your expectations.

Whether you're a direct-to-consumer brand or a reseller, we'll shape the experience and performance of this channel for you.

It’s an excellent way to stand out from the crowd by shining a light on your competitive pricing. We’ll tailor a bespoke approach to your Google Shopping ads that ties in with your wider PPC campaign, with a focus on ROI.

Our approach to Google Shopping 

We tailor your Google Shopping ads to nestle in with your wider PPC campaigns and objectives. With a bespoke strategy in place, our approach develops over the close and regular monitoring of the automated structure and bidding of your ads. This agile method ensures the face of your business is always adapting to maximise ROI.

As with all aspects of our approach to PPC marketing, we choose a bidding strategy dependent on the aims of both the whole account, and individual campaigns within. Every step is founded on the research of your market and past performance to hit the right audience and secure the best CPC.  

Google Shopping… the detail

Promote your product

Shopping ads are, for the most part, tailored to eCommerce websites selling tangible products. Retailers can promote their online and local inventory, boosting website traffic with high quality, targeted leads. As your Google Ads agency, we’ll send your product data to Google using Merchant Centre and create bespoke campaigns in Google Ads that are designed to your needs.

Engage your customers

Utilising a far more visually engaging format to traditional text ads, Shopping ads show a photo of your product, along with extra details such as a title, price, and shop name. Users will get a strong sense of what you’re selling without the need to click on it beforehand. Better still, they only appear to users with a clear intention to shop.

Ad spaces

Shopping ads can appear in a range of places:

  • Google Search’s Shopping tab.

  • In Google Search and Google Images results.

  • Across Google Search Partner websites.

  • Across other Google Properties including YouTube and Gmail.

Ad types

There are three types of Shopping ads:

  • Product Shopping ads: these are built from the product information supplied to the Merchant Centre. Your product will be advertised with a photo, title, price, and shop name. 

  • Showcase Shopping ads: Grouping related products together, these ads are perfect for giving customers the ability to compare before clicking through to purchase. 

  • Local inventory ads: Feed data sourced from local inventory ads are used to engage users on the Google Display Network and drive traffic to your website.

Struggling to target your audience? We’re just a click away!

“Always a fantastic service from 3WH. We have used them for several years now, most recently they ran a brilliant LinkedIn campaign for us. They are very knowledgeable and all-round nice people.”

Katy Cassels Studio Manager

“I worked with the team at 3WhiteHats for several years, over which time they were unfailingly helpful, professional, honest and, above all, incredibly knowledgeable. They operated as a seamless extension of our in-house team and were integral to building our online profile. I would highly recommend them.”

Katie Aldridge Senior Digital Marketing Executive, Leightons Opticians & Hearing Care

“We've worked with the team at 3WH for many years now and we're consistently impressed with the quality of their work and up-to-date expertise. Friendly, professional and resourceful.”

Stafford Sumner Founder & CEO, Jarrang

“3WhiteHats really strive to help drive our business forward, delivering ideas and always pushing us to help them do it better. Both from a technical viewpoint, as well as the dark ways of paid. Great people, friendly and helpful.”

Stuart Tait Co-Founder, The Board Basement

“I have been working with these guys for 10 years now. Probably the most important factor is their consistency (often not the case with agencies) - they always deliver regardless. For me this is key, knowing that when we spend in PPC, campaigns or optimisation, that it will deliver sales. 3WH for us are a tap, we know we can turn them on (and off) for sales, as and when needed. Lovely people too, with integrity - another rare thing these days.”

Toby Budd Marketing Consultant

“Brilliant team who are a joy to work with. They've managed PPC campaigns for me and are always my 'go-to' when it comes to SEO. Their knowledge is invaluable and I wouldn't hesitate to recommend them.”

Tommy Tonkins Writer & Content Creator

Frequently Asked Questions

We know our stuff and have a proven track record of delivering exceptional results for companies on a national and international level. Our priority is to keep you smiling and we achieve this through dedication, delivery, and transparency. Don’t just take our word for it; check out some of our case studies and the feedback we’ve received from happy clients. We’re never more than a phone call away. Let’s have a chat, grab a coffee (even if it’s a virtual one) and see how we can get to work on solving your digital marketing needs.

When used correctly, Google Shopping ads stand a high chance of boosting eCommerce sales. You can obtain higher quality leads through putting your products right in front of relevant shoppers. By tailoring your product information, you can help customers make informed purchase decisions, making it more likely they’ll complete a purchase on your website.

The cost of Google Shopping ads is dependent on the type of ad, the competitiveness of your industry, and the search terms you choose to target. Product Shopping ads are charged using cost-per-click (CPC), so you’ll pay everytime someone clicks on your ad and arrives on your landing page. Showcase Shopping ads are charged using cost-per-engagement (CPE), meaning you’ll pay either when a user expands the collapsed ad and keeps it open for at least 10 seconds, or clicks on the expanded ad prior to that. We’ll scope all of this out for you and recommend the search terms and ad types that are most beneficial to your business from a ROI perspective.