Results obsessed
We won't be distracted by vanity KPIs; our team’s focus is on exceeding your core campaign objectives and driving results at scale. Always with transparency.
Google Ads lies at the forefront of paid marketing.
Our data-driven approach, centered around results will help your business unlock the potential of Google's Search & Display network.
Expert consultancy
Our expert team specialises in paid media performance and nothing else. This robust skillset means we know what it takes to grow your performance.
Data-driven
We're data-driven, with a dedicated in-house analytics team. This ensures our consultants have the right insights to hand to exceed your expectations.
We take a bespoke approach to suit your business. Tailoring ad messaging and display ads is often the only way to maximise your success. Competition can be fierce and a ‘one size fits all’ mentality will always fall short of your objectives.
Looking for a smart Google Ads agency to take your marketing to the next level? You’ve come to the right place.
Our approach to Google Ads
The diverse nature of Google Ads provides a wealth of paid marketing options. Our approach is targeted, creative, and ROI-driven. We set our sights on keyphrases and media relevant to your audience across a range of networks. Everything we do will be tailored to your requirements.
We tackle Google Search and Display advertising, like all other channels, with our Test, Measure, Optimise (TMO) methodology. This ensures insights are generated fast with campaigns optimised as swiftly as possible.
Google Ads… the detail
Audience-centric strategy
Everything starts with a fully bespoke, water-tight strategy, armed with tactics based on the following considerations:
- The audience being targeted (by user intent, their stage within the conversion funnel, their interests and key demographics).
- The ad format they will be most receptive to: static or animated banners, videos, rich media ads).
- For remarketing, how frequently ads should be served (impressions per day, for a certain duration, and how soon after their visit).
Test and optimise
Once a strategy is in place, we’ll set up and launch the campaign(s), generating initial insights on performance.
With the campaign live, we can get to work on split testing, experimenting with different calls to action, and understanding the conversion performance of destination pages.
Actionable insights
We provide ongoing reporting and analytics alongside all of our display campaigns.
You’ll be able to see exactly what’s working and why. In our partnership with you, we’ll drive continuous campaign improvements by focusing on optimising every element of the display campaign.
“I worked with the team at 3WhiteHats for several years, over which time they were unfailingly helpful, professional, honest and, above all, incredibly knowledgeable. They operated as a seamless extension of our in-house team and were integral to building our online profile. I would highly recommend them.”
Katie Aldridge Senior Digital Marketing Executive, Leightons Opticians & Hearing Care
“We've worked with the team at 3WH for many years now and we're consistently impressed with the quality of their work and up-to-date expertise. Friendly, professional and resourceful.”
Stafford Sumner Founder & CEO, Jarrang
“3WhiteHats really strive to help drive our business forward, delivering ideas and always pushing us to help them do it better. Both from a technical viewpoint, as well as the dark ways of paid. Great people, friendly and helpful.”
Stuart Tait Co-Founder, The Board Basement
Frequently Asked Questions
Why should I choose 3WhiteHats as a Google Ads agency?
We know our stuff and have a proven track record of delivering exceptional results for companies on a national and international level. Our priority is to keep you smiling and we achieve this through dedication, delivery, and transparency. Don’t just take our word for it; check out some of our case studies and the feedback we’ve received from happy clients. We’re never more than a phone call away. Let’s have a chat, grab a coffee (even if it’s a virtual one) and see how we can get to work on solving your digital marketing needs.
How do Google Ads work and how much do they charge?
The price of advertising with Google Ads depends on a few different factors. Firstly, the competitiveness of your industry and the keyphrases you wish to target will have a big impact on the price. We’ll scope this out for you and recommend the search terms that are most beneficial to your business from a ROI perspective. Secondly, the quality of your ads will determine their effectiveness. It’s crucial that your ad copy and the general makeup of how your ad appears is as good as it can be. We’ll sort that out too!
What are Google Ads and where do they appear?
To many people, the first form of Google Ads that may come to mind are those placed on the Google Search Network. These appear on Google’s search engine results pages (SERPs). It’s a great way to place your business right in the line of sight of those seeking the products or services that you offer. With Google Display Network, you can place ads on over two million websites within Google’s inventory. Chances are you see countless ads of this nature on a daily basis without realising they are anything to do with the search engine. It goes beyond these websites, with ads also being placed on the likes of YouTube and Gmail.
