Paid search, social and display campaigns built specifically around your requirements
PPC is a science. And just like science, it can be a technical and bewildering place to be at times. Things can change fast, and new innovations mean that PPC marketing is a continually-evolving environment. There’s a vast array of strategies, tactics and approaches that can be deployed. So, for a campaign to thrive, it needs human insight.
That’s where we come in. We listen to your objectives and tailor our approach specifically to you and the challenges you’re facing. We always keep things simple, and focus on what matters: results.
We apply a range of best-practice strategies and approaches to all campaigns across a range of paid channels. Every campaign we design is tailored to individual client briefs or challenges, but we use a consistent, tried and tested approach to ensure our PPC strategy delivers results.
We dive deep into your brief to truly understand the challenges you’re facing both from a business perspective and a marketing point-of-view. In this phase, we benchmark historic performance against competitors and analyse your website’s conversion performance.
Our PPC strategy consists of three core elements: target market profiling, keyphrase research and conversion optimisation recommendations. We integrate all three elements to create one, unified overarching strategy designed with ROI in mind.
Agile bidding tactics
We use our strategy to define a series of initial bidding tactics, tailored to campaign objectives. In-line with our Experiment > Measure > Optimise mantra, we continually test and evaluate the relative success of these tactics and refine our approach to drive continuous campaign improvement.
We focus our measurement exclusively on the metrics and KPIs that matter most to you, allowing you to clearly see the progress we’re making. Our reporting is also designed to deliver insights and recommendations, over mere statistics without context.
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So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance.So what can you do to make it better?
Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance request’. However, there is more than meets the eye on this one and we’ll explain now why ignoring this will seriously affect your ability to analyse your website’s historic performance.
Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).
To get the most out of your remarketing efforts, there are a few best practices that will help you get results in brand lift and ROI from your campaign. Here’s our guide to launching your first remarketing campaign.
Google is dexterously moving towards a new approach for PPC keyword management, and, more specifically, how we use exact match keywords. Here’s what you need to know about the recent updates to close variants.