Paid

 

Paid search, social and display campaigns built specifically around your requirements.

PPC is a science. And just like science, it can be a technical and bewildering place to be at times. Things can change fast, and new innovations mean that PPC marketing is a continually-evolving environment. There’s a vast array of strategies, tactics and approaches that can be deployed. So, for a campaign to thrive, it needs human insight. That’s where we come in. We listen to your objectives and tailor our approach specifically to you and the challenges you’re facing. We always keep things simple, and focus on what matters: results.

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Paid Media

We apply a range of best-practice strategies and approaches to all campaigns across a range of paid channels. Every campaign we design is tailored to individual client briefs or challenges, but we use a consistent, tried and tested approach to ensure our paid strategy delivers results.

Paid Search

Best practice foundations and innovative paid search strategies to enable you to reach your audience just as they're showing intent.

Paid Social

A tailored approach to paid social media campaigns that are founded on best-practice. We combine consistent, tried-and-tested methods with our strategic insight to tailor a campaign that will ensure your paid social strategy thrives.

Let us help you realise your businesses potential

Get in touch

“Always a fantastic service from 3WH. We have used them for several years now, most recently they ran a brilliant LinkedIn campaign for us. They are very knowledgeable and all-round nice people.”

Katy Cassels Studio Manager

“I worked with the team at 3WhiteHats for several years, over which time they were unfailingly helpful, professional, honest and, above all, incredibly knowledgeable. They operated as a seamless extension of our in-house team and were integral to building our online profile. I would highly recommend them.”

Katie Aldridge Senior Digital Marketing Executive, Leightons Opticians & Hearing Care

“We've worked with the team at 3WH for many years now and we're consistently impressed with the quality of their work and up-to-date expertise. Friendly, professional and resourceful.”

Stafford Sumner Founder & CEO, Jarrang

“3WhiteHats really strive to help drive our business forward, delivering ideas and always pushing us to help them do it better. Both from a technical viewpoint, as well as the dark ways of paid. Great people, friendly and helpful.”

Stuart Tait Co-Founder, The Board Basement

“I have been working with these guys for 10 years now. Probably the most important factor is their consistency (often not the case with agencies) - they always deliver regardless. For me this is key, knowing that when we spend in PPC, campaigns or optimisation, that it will deliver sales. 3WH for us are a tap, we know we can turn them on (and off) for sales, as and when needed. Lovely people too, with integrity - another rare thing these days.”

Toby Budd Marketing Consultant

“Brilliant team who are a joy to work with. They've managed PPC campaigns for me and are always my 'go-to' when it comes to SEO. Their knowledge is invaluable and I wouldn't hesitate to recommend them.”

Tommy Tonkins Writer & Content Creator

Check out the latest from the team

Paid Media

March 30th, 2021

9 tips for mobile marketing success

It’s no secret that the world we live in becomes more mobile-centric each day. Marketers must stay ahead of the game when it comes to reaching their target audiences. Read on to find out how you can reap the benefits for your business with successful mobile marketing tactics.

Nicky Oldale

Resources

June 8th, 2020

COVID-19: Is your digital marketing ready for when lockdown is lifted?

We’ve been on lockdown for 2 months and our world as we know it has been turned upside down – business, even online, has been hit hard. But there is some light at the end of the tunnel with lockdown slowly being lifted, we may start to see things return to normal – but are you ready for this?

William Julian-Vicary

Analytics

May 18th, 2018

How to change data retention settings in Google Analytics

Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance...

Tom Telford

Frequently Asked Questions

The two go hand in hand. Connecting to your audience through a holistic multi-channel strategy that integrates PPC and SEO campaigns can result in paid listings complementing organic listings in search results; boosting visibility and authority in the eyes of existing and potential customers. PPC enables you to target demographics and keyphrases with pinpoint precision, increasing relevant traffic to your website. Not sure whether to commit to a keyphrase in your long-term SEO plan? Keyword and conversion data gathered from paid campaigns can feed into your SEO strategy. We will use this insight to determine which keyphrases to target with PPC and through organic approaches depending on their cost, volume, and conversion rate. Through PPC, you can target users at all stages of the customer journey. Remarketing, for example, gives you a second bite of the cherry with visitors in the form of custom messaging tailored to their organic engagement with your website. And then there’s A/B testing, which enables you to test the waters with ad copy and landing pages, before committing them to your long-term plans. The possibilities are endless. It’s a marriage made in digital marketing heaven.

The price of advertising with Google Ads depends on a few different factors. Firstly, the competitiveness of your industry and the keyphrases you wish to target will have a big impact on the price. We’ll scope this out for you and recommend the search terms that are most beneficial to your business from a ROI perspective. Secondly, the quality of your ads will determine their effectiveness. It’s crucial that your ad copy and the general makeup of how your ad appears is as good as it can be. We’ll sort that out too!

We provide PPC solutions for clients across a wide range of industries and services, from large corporate B2Bs to small independent travel firms. Each client has a unique offering and, therefore, a unique set of targets and requirements from their PPC activity. However, whether budgets are £200 or £200,000, the same granular strategic approach is applied to maximise performance.

We know our stuff and have a proven track record of delivering exceptional results for companies on a national and international level. Our priority is to keep you smiling, and we achieve this through dedication, delivery, and transparency. We’re never more than a phone call away. Let’s have a chat, grab a coffee (even if it’s a virtual one) and see how we can get to work on solving your digital marketing needs.

We will measure KPIs against the set goals and objectives of your campaign. Some examples of potential KPIs for a paid campaign include: click-throughs to your website; a purchase, a booking, or the generation of a lead; views of a promotional video on YouTube.

When used correctly, Google Shopping ads stand a high chance of boosting eCommerce sales. You can obtain higher quality leads through putting your products right in front of relevant shoppers. By tailoring your product information, you can help customers make informed purchase decisions, making it more likely they’ll complete a purchase on your website.

The price of advertising with Google Ads depends on a few different factors. Firstly, the competitiveness of your industry and the keyphrases you wish to target will have a big impact on the price. We’ll scope this out for you and recommend the search terms that are most beneficial to your business from a ROI perspective. Secondly, the quality of your ads will determine their effectiveness. It’s crucial that your ad copy and the general makeup of how your ad appears is as good as it can be. We’ll sort that out too!