Analytics

We are fanatical Analytics geeks, data leads everything we do.

In-depth web analytics underpins all things digital. It shows us what’s worked previously, where to aim next and what might need a new approach. Google Analytics (GA) is our preferred weapon of choice. We are team of taggers, dashboards, analysers, data pessimists, and double-checkers!

After working with you and your team to define digital KPIs, our GA technical team will create a custom solution that will enable GA to be the backbone of your website’s on-going reporting and analysis. Blending your objectives with clever technical implementations is the only way you’ll gain a truly deep understanding of your digital campaigns.

The Process.

Getting reliable Analytics information can feel overwhelming and confusing at times. Our excitement for GA, coupled with structure and process, helps our clients to understand performance, motivate teams, illustrate wins and grow. All using seriously accurate data.

Understanding

All campaigns are unique. Stakeholders’ needs vary. True conversion is often hard to define. A standard Analytics setup won’t help without customisation. Before diving in, we work with you to understand objectives, abilities and expectations - the basis of defining an all-compassing analytics strategy.

Technical Wizardry

With a reliable plan, our technical guys will develop a tailored Google Analytics setup. Conversion mapping, dashboards, custom metrics, filters and debugging are the order of the day. For most clients we recommend implementing Google Tag Manager at this stage too.

Training

Once the implementation has settled and we've generated meaningful data, our Account Managers will hold tailored training sessions for key team members to demystify data, boost knowledge and explain how to use the exciting new tools you’ll have to hand when managing your website and marketing campaigns.

Maintaining and Supporting

Once handed over, our job isn’t done. A fast-paced business will have an equally challenging website. Analytics and tagging needs constantly evolve and development changes become necessary. Ongoing implementation monitoring and support will ensure data stays clean.

Need more information about web analytics?

Contact us or call: 0203 397 4123

Our latest insights about analytics

Tracking HubSpot forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


1 month ago

GTM: Why you shouldn't be using Auto-Event listeners (and some alternatives!)

Google Tag Manager’s auto-event listeners are a huge USP for the product, but what you gain in flexibility you may be losing in account control and data integrity.


2 months ago

New Cross-Device Reporting for Google Analytics

Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it. If you’re in marketing, cross-device analysis is something you should already be thinking about. Understanding a user’s journey across mobile, tablet and desktop devices can shed light on how best to optimise customer experience and plan a better marketing strategy.


4 months ago

Guide to using Segment, Google Analytics and Tag Manager together

Our latest guide improves on Segment's default integration with Google Analytics to enhance your data collected in Google Analytics to drive your website insights. We introduce Google Tag Manager as an interim to curate your data before it hits Google Analytics.


6 months ago

How to change data retention settings in Google Analytics

Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance request’. However, there is more than meets the eye on this one and we’ll explain now why ignoring this will seriously affect your ability to analyse your website’s historic performance.


6 months ago

Tracking external links with Google Tag Manager

Just a heads up, this article assumes the reader has a prior knowledge of Google Tag Manager. If you're unfamiliar with the terminology used below then I'd start with the Google Analytics Academy - it has a great course that introduces the fundamentals of Google Tag Manager.


1 year ago

Drag

We now have offices popping up in the UK and NZ. Alright!

Falmouth HQ

Malins Hall, 38 High Street, Falmouth, TR11 2AF

London HQ

Aldgate Tower, 2 Leman St, London, E1 8FA

Auckland HQ

Ground floor, 9 Gore Street, Auckland, 1010