Analytics

We are fanatical Analytics geeks, data leads everything we do.

In-depth web analytics underpins all things digital. It shows us what’s worked previously, where to aim next and what might need a new approach. Google Analytics (GA) is our preferred weapon of choice. We are team of taggers, dashboards, analysers, data pessimists, and double-checkers!

After working with you and your team to define digital KPIs, our GA technical team will create a custom solution that will enable GA to be the backbone of your website’s on-going reporting and analysis. Blending your objectives with clever technical implementations is the only way you’ll gain a truly deep understanding of your digital campaigns.

The Process.

Getting reliable Analytics information can feel overwhelming and confusing at times. Our excitement for GA, coupled with structure and process, helps our clients to understand performance, motivate teams, illustrate wins and grow. All using seriously accurate data.

Understanding

All campaigns are unique. Stakeholders’ needs vary. True conversion is often hard to define. A standard Analytics setup won’t help without customisation. Before diving in, we work with you to understand objectives, abilities and expectations - the basis of defining an all-compassing analytics strategy.

Technical Wizardry

With a reliable plan, our technical guys will develop a tailored Google Analytics setup. Conversion mapping, dashboards, custom metrics, filters and debugging are the order of the day. For most clients we recommend implementing Google Tag Manager at this stage too.

Training

Once the implementation has settled and we've generated meaningful data, our Account Managers will hold tailored training sessions for key team members to demystify data, boost knowledge and explain how to use the exciting new tools you’ll have to hand when managing your website and marketing campaigns.

Maintaining and Supporting

Once handed over, our job isn’t done. A fast-paced business will have an equally challenging website. Analytics and tagging needs constantly evolve and development changes become necessary. Ongoing implementation monitoring and support will ensure data stays clean.

Need more information about web analytics?

Contact us or call: 0203 397 4123

Our latest insights about analytics

Tracking HubSpot Forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


1 week ago

How to get Service Provider back in Google Analytics

Service Provider and Network Domain dimensions are no more. Let's get Service Provider data back online. We'll show you how to re-enable ISP data using Google Tag Manager and an IP Lookup Service.


1 week ago

Measuring Content Engagement in Google Analytics - Part 3: Social Site Exits

Track when users leave your site to visit your social media pages. Understand when your content is driving positive move to your social assets.


2 weeks ago

Measuring Content Engagement in Google Analytics - Part 2: Social Share Click Tracking

The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.


3 months ago

DoubleClick Floodlight Tags and Google Tag Manager - Lean up Your Containers

Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight - it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.


3 months ago

Measuring Content Engagement in Google Analytics - Part 1: Article Completion Rate

It’s time to ditch bounce rates and average time on page in place of meaningful and measurable insights. Enhance how you measure content engagement with these advanced tracking methods to gain real insights into your content and its value against your business objectives.


3 months ago

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We now have offices popping up in the UK and NZ. Alright!

Falmouth HQ

Malins Hall, 38 High Street, Falmouth, TR11 2AF

London Workspace

Aldgate Tower, 2 Leman St, London, E1 8FA

Auckland HQ

Ground floor, 9 Gore Street, Auckland, 1010