We are fanatical Analytics geeks, data leads everything we do.
In-depth web analytics underpins all things digital. It shows us what’s worked previously, where to aim next and what might need a new approach. Google Analytics (GA) is our preferred weapon of choice. We are team of taggers, dashboards, analysers, data pessimists, and double-checkers!
After working with you and your team to define digital KPIs, our GA technical team will create a custom solution that will enable GA to be the backbone of your website’s on-going reporting and analysis. Blending your objectives with clever technical implementations is the only way you’ll gain a truly deep understanding of your digital campaigns.
Getting reliable Analytics information can feel overwhelming and confusing at times. Our excitement for GA, coupled with structure and process, helps our clients to understand performance, motivate teams, illustrate wins and grow. All using seriously accurate data.
All campaigns are unique. Stakeholders’ needs vary. True conversion is often hard to define. A standard Analytics setup won’t help without customisation. Before diving in, we work with you to understand objectives, abilities and expectations - the basis of defining an all-compassing analytics strategy.
With a reliable plan, our technical guys will develop a tailored Google Analytics setup. Conversion mapping, dashboards, custom metrics, filters and debugging are the order of the day. For most clients we recommend implementing Google Tag Manager at this stage too.
Once the implementation has settled and we've generated meaningful data, our Account Managers will hold tailored training sessions for key team members to demystify data, boost knowledge and explain how to use the exciting new tools you’ll have to hand when managing your website and marketing campaigns.
Maintaining and Supporting
Once handed over, our job isn’t done. A fast-paced business will have an equally challenging website. Analytics and tagging needs constantly evolve and development changes become necessary. Ongoing implementation monitoring and support will ensure data stays clean.
Need more information about web analytics?
Contact us or call: 0203 397 4123
Out of the box Shopify provides a good implementation of Google Analytics including Enhanced Ecommerce. Our solution builds upon that implementation to provide you with additional data analysis capabilities.
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
Google Tag Manager’s auto-event listeners are a huge USP for the product, but what you gain in flexibility you may be losing in account control and data integrity.
Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it. If you’re in marketing, cross-device analysis is something you should already be thinking about. Understanding a user’s journey across mobile, tablet and desktop devices can shed light on how best to optimise customer experience and plan a better marketing strategy.
Our latest guide improves on Segment's default integration with Google Analytics to enhance your data collected in Google Analytics to drive your website insights. We introduce Google Tag Manager as an interim to curate your data before it hits Google Analytics.