Approach

Creating engaging campaigns by integrating technical and creative Search, Social and Paid, made transparent through Analytics.

Our TMO mantra: Test > Measure > Optimise

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Test

Measure

Optimise

Core Strengths

Hover or click each phase to find out more...

Test

Experimentation is at the heart of everything we do. We react quickly to harness innovations and evolutions across the digital landscape, helping keep our clients one step ahead of their competitors.

Measure

These ‘experimental’ tactics are always monitored closely. We constantly measure and evaluate the success of our innovations to ensure they are delivering the necessary return, according to the objectives we have agreed for the campaign.

Optimise

By constantly evaluating our activity, we are able to uncover any elements that can be further optimised and adjusted to drive progress. This is where our continuous campaign improvement really starts to make a difference, helping accelerate our campaigns ahead of the competition.

“3WhiteHats has played a critical role in helping us to overhaul everything about our approach to digital marketing, in terms of strategy and delivery. They are a pleasure to work with and they have become an integrated part of my team within a very short space
of time.”

 

Andy Daley. EMEA Marketing Director, Aon Hewitt.

Our expertise stretches across all sectors, for a wide variety of clients.

Check out all our clients

Talking approach

Tracking HubSpot Forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


4 months ago

A beginner's guide to newsjacking

Newsjacking can deliver a significant positive impact both in terms of SEO and brand awareness. Here’s a look at what this technique entails and the best practices to keep in mind when seeking success with it.


4 months ago

How to nail your brand's Christmas onsite content strategy

The Christmas push has begun, and marketers will require a streamlined approach to content marketing in order to keep up with the whirlwind around the season and deliver what customers are looking for. With an effective onsite content strategy, you can drive people to your website with topical content, and inspire them to explore what you have to offer.  


7 months ago

Stepping stones from uni into marketing: top tips from Polly at the Creative Careers Festival

At this spring’s Creative Careers Festival, hosted by Exeter University, our Account Executive, Polly, was invited to deliver a talk about her route into marketing and where she is now. Read on to learn about how she did it, what agency life is like, and what you can do to get into the industry too.


12 months ago

Inside Screaming Frog: Top Takeaways From The Workshop

Ensuring your URLs can be crawled and indexed is a cornerstone of SEO. If Google can’t find that great piece of content you want to get in front of your customers, then what’s the point in writing it?


1 year ago

Drag

We now have offices popping up in the UK and NZ. Alright!

Falmouth HQ

Malins Hall, 38 High Street, Falmouth, TR11 2AF

London Workspace

Aldgate Tower, 2 Leman St, London, E1 8FA

Auckland HQ

Ground floor, 9 Gore Street, Auckland, 1010