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Experimentation is at the heart of everything we do. We react quickly to harness innovations and evolutions across the digital landscape, helping keep our clients one step ahead of their competitors.
These ‘experimental’ tactics are always monitored closely. We constantly measure and evaluate the success of our innovations to ensure they are delivering the necessary return, according to the objectives we have agreed for the campaign.
By constantly evaluating our activity, we are able to uncover any elements that can be further optimised and adjusted to drive progress. This is where our continuous campaign improvement really starts to make a difference, helping accelerate our campaigns ahead of the competition.
“3WhiteHats has played a critical role in helping us to overhaul everything about our approach to digital marketing, in terms of strategy and delivery. They are a pleasure to work with and they have become an integrated part of my team within a very short space of time.”
Andy Daley. EMEA Marketing Director, Aon Hewitt.
Having good user experience (UX) is something every webmaster should strive for. With Google's Page Experience update rolling out in May 2021, we’ve outlined what this is and how you can prepare for it.
When we think about user experience (UX), many first consider the technical elements of a website, like its loading time, menu navigation, and so on. However, it’s often the content side of the things that can become overlooked and fall short.
A wonderful way to take your professional persona to the next level is through blog writing. In this blog, we explain the benefits of creating content for your career and how you can use it to your best advantage.
As we take our first steps into 2021, now’s the time to identify the most effective ways to use content to connect your business with its audiences. Not only will this help you get ahead of the competition, but after a curveball year in 2020, it’ll ensure you’re on the right track if your audiences’ behaviours online have changed at all.
We’ve been on lockdown for 2 months and our world as we know it has been turned upside down – business, even online, has been hit hard. But there is some light at the end of the tunnel with lockdown slowly being lifted, we may start to see things return to normal – but are you ready for this?
Auditing your Google Analytics account for query parameters can be tedious but helps keep page reports clear of unwanted row duplication. We talk about the effects of collecting unwanted queries on your reporting and how to fix it. We’ve also built a free tool to make the process easier.