Approach

Creating engaging campaigns by integrating technical and creative Search, Social and Paid, made transparent through Analytics.

Our TMO mantra: Test > Measure > Optimise

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Test

Measure

Optimise

Core Strengths

Hover or click each phase to find out more...

Test

Experimentation is at the heart of everything we do. We react quickly to harness innovations and evolutions across the digital landscape, helping keep our clients one step ahead of their competitors.

Measure

These ‘experimental’ tactics are always monitored closely. We constantly measure and evaluate the success of our innovations to ensure they are delivering the necessary return, according to the objectives we have agreed for the campaign.

Optimise

By constantly evaluating our activity, we are able to uncover any elements that can be further optimised and adjusted to drive progress. This is where our continuous campaign improvement really starts to make a difference, helping accelerate our campaigns ahead of the competition.

“3WhiteHats has played a critical role in helping us to overhaul everything about our approach to digital marketing, in terms of strategy and delivery. They are a pleasure to work with and they have become an integrated part of my team within a very short space of time.”

 

Andy Daley. EMEA Marketing Director, Aon Hewitt.

Our expertise stretches across all sectors, for a wide variety of clients.

Check out all our clients >

Talking approach

COVID-19: Is your digital marketing ready for when lockdown is lifted?

We’ve been on lockdown for 2 months and our world as we know it has been turned upside down – business, even online, has been hit hard. But there is some light at the end of the tunnel with lockdown slowly being lifted, we may start to see things return to normal – but are you ready for this?


4 months ago

Extracting Query Parameters in Google Analytics - Free Tool

Auditing your Google Analytics account for query parameters can be tedious but helps keep page reports clear of unwanted row duplication. We talk about the effects of collecting unwanted queries on your reporting and how to fix it. We’ve also built a free tool to make the process easier.


7 months ago

Tracking HubSpot Forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


8 months ago

A beginner's guide to newsjacking

Newsjacking can deliver a significant positive impact both in terms of SEO and brand awareness. Here’s a look at the best practices to keep in mind when seeking success with it.


9 months ago

How to nail your brand's Christmas onsite content strategy

The Christmas push has begun, and with an effective onsite content strategy, you can drive people to your website with topical content, and inspire them to explore what you have to offer.  


11 months ago

New Release: Google Analytics App and Web Properties

Google has just announced an exciting new update to its Google Analytics product – integrated App and Web Properties. The new properties unify data across different user interfaces into one place, allowing for centralised analysis of your user interactions. On the surface the change seems simple enough – enabling the tracking of both Web and Apps ...


1 year ago

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