Team players

At 3WhiteHats we have a team of technical and creative experts ready to work with you.

Get to know the names and faces at 3WhiteHats. Each specialising in different areas of digital marketing, our team works hard to create innovative, scientific and high-performing campaigns. And we do all that in a friendly, flexible and human way too.

Alan Clouder

With a background in teaching maths, Alan naturally has a keen eye for numbers. Leading the Paid strand of the agency, he heads up display and social strategies, for clients big and small. Unsurprisingly, he enjoys a spreadsheet or two, which also comes in handy for office lotto and sweepstakes. Alan is someone you can trust will have the answer, no matter how unusual the question.

Alan Clouder

Paid Media Manager

Ange Hsiao

Ange has a wealth of experience from global media and advertising agencies across Sydney and London, and uses her diverse expertise to head up client service and account management across our client base. She drives business development within the agency, keeping everyone on their toes with new opportunities. This sweet-toothed Aussie is not only a keen foodie, but a true recycling advocate, which comes in handy when chasing up the troops.

Ange Hsiao

Client Service Director

Arron Dickens

Arron works on delivering in-depth analytics for a wide range of clients, specialising in and getting creative with data visualisation in products such as Data Studio. His skills in extracting insights and slicing and dicing data certainly haven’t gone unnoticed. He’s practical, organised, and, in the office, is known for his dry sense of humour. When not juggling data, he’s pretty nifty at pool, and enjoys strolling through town while daydreaming about one day owning a Tesla.

Arron Dickens

Analytics Consultant

Carrie McCreadie

Carrie manages all things finance-related, ensuring the accounts are accurate and organised, and financial processes are streamlined, while supporting agency growth. Fun, caring and diligent in her work, she is usually the first to arrive at the office, opening the windows wide for the day ahead, and also helps prepare Friday team lunch. At lunchtime, you’re just as likely to find her reading a book in the sunshine as perusing Falmouth’s vintage outlets, while at the weekend she’s getting active and partaking in #vanlife adventures.

Carrie McCreadie

Financial Administrator

Dan Aston

With a background in PR and journalism, Dan utilises a diverse range of skills for onsite and offsite content campaigns. His focus on creative SEO typically involves writing copy for blogs and web pages, alongside the management of valuable link building strategies. Being a musician, Dan enjoys spending countless hours hunting for rarities in local record stores, and feels at home both on stage and down in the mosh pit. You can find this talented musician on iTunes and Spotify.

Dan Aston

Content & Outreach Executive

Hannah Turnbull

Hannah has one of the most varied roles in the team. Highly organised and eco-conscious, she successfully ensures everything is shipshape across the business; making sure the office is a welcoming environment and everyone is happy. She also gets creative in the kitchen each Friday, preparing tasty team lunches. Now back from her across-the-globe travels, her life outside work is highly puppy orientated. Though when this plant-loving lady finds the time, she is also a keen festival goer and enjoys the outdoors.

Hannah Turnbull

Team Administrator

Isaac Bullen

Isaac has worked alongside our directors since day one, and is now based at our Wellington office, managing and working on exciting projects for some of our biggest clients on that side of the globe. He covers a wide range of SEO needs, from content marketing, to conversion optimisation. With a passion for travel, Isaac can also be found working from Asia and, commonly, Australia, as well as making time to work on environmental projects.

Isaac Bullen

Asia Pacific Director

Jake Kimpton

Jake is our all-around Google Analytics genius, working with all clients and their unique analytics requirements. With a keen eye for detail, he successfully creates bespoke measurement plans to provide next-level reporting. In the office, Jake is not only known for being quite the coffee connoisseur, but also for his strong banter, excellent gif selection and for having what has been described as, a ‘majestic beard’.

Jake Kimpton

Analytics Consultant

Jon Baglow

Jon is a whizz at technical and local SEO, with experience in managing campaigns for multi-location businesses across a range of industries. He can be found on the front row of industry events and conferences, and uses his specialist skills to train and support the team. When our particularly tall (and hungry) team member, isn’t clocking up steps while listening to a true crime podcast, he’s providing the office with incessantly tricky Friday teasers and perfectly timed puns.

Jon Baglow

Senior SEO Specialist

Jordan Phillipps

Jordan’s creative flair and technical eye means he successfully splits his time between updating major websites and working hard on technical SEO. If ever there’s a website issue, Jordan always has an effective fix. As one of the only active footballers in the team, he keeps the office up to speed with the goings-on of 'the beautiful game', and when the day is done, Jordan can be found planning his next European weekend adventure.

Jordan Phillipps

SEO Executive

Matt Houghton

Matt works on all things paid, across search, shopping, display and social, creating targeted ads. Matt can be described as systematic, good-humoured and insouciant, always managing to ‘keep his cool’, which is perfect for juggling campaigns and making those all-important tweaks to their daily running. This zoology graduate enjoys coastal walks, underwater hockey and sailing, making him a true embodiment of work-life balance.

Matt Houghton

Paid Media Account Manager

Nicky Oldale

Nicky brings a wealth of experience to our Paid Media team from her previous roles as a BM and Market Risk Analyst for a major bank. Her keen eye for numbers allows her to run creative targeted ads across shopping, search, display and social channels. When she’s not exploring Cornwall’s picturesque beaches with her camera, or pursuing National Trust properties, she’s hitting up the gym or getting creative in the kitchen with a goal to make the hottest curry without causing injury.

Nicky Oldale

Paid Media Account Executive

Oli Jeffery

Our R&D developer, Oli, plays a key role in keeping the agency’s wheels turning by developing innovative, cutting-edge technology that enhances our processes and project delivery. Outside of the office, his rich analytical skills take centre stage in the arena of tabletop RPGs and indie board games. In the office, he’s known for his great beard, impressive selection of cardigans and delicious GBBO inspired bakes.

Oli Jeffery

R & D Developer

Polly Bolitho

Polly focuses on creative onsite and offsite SEO campaigns, working closely with bloggers and publications to nail a story. With a background in social marketing, she leads our online presence, as well as crafting social strategies for our clients. Now a qualified Reiki practitioner, and sporting a rival selection of crystals, Polly adopts a holistic approach to all that she does and has a keen interest in wellbeing both in and out of work.

Polly Bolitho

Content & Outreach Executive

Rob Barnes

Rob heads up the technical team, delivering tailored SEO projects and supporting ongoing campaigns. His well of industry wisdom and easy-going nature makes him a great internal trainer for our newbies, and go-to for the team. Rob’s idea of downtime is a podcast or two, and uptime; a very speedy lunchtime run trying to beat his PB on Strava!

Rob Barnes

SEO Manager

Rosita Bunce

Rosita looks after internal processes and manages creative SEO within the agency, ensuring only the best work is created, all while supporting team development. This eco-warrior leads the drive to make the office a greener place, with ‘saving the world’ a firm priority on her to do list. If she’s not spending her lunch break running or beach cleaning, she’s paddleboarding, making Rosita the leading lady of a healthy equilibrium.

Rosita Bunce

Account Manager

Ryan Weeks

Ryan is part of the front end web development team, working with some of our largest clients and various international projects, using his technical skills to create web pages and implement key updates, big and small. This logical thinker is not afraid to think outside the box, though is just as effective inside it while on the football pitch, where he keeps up his top striker status. When back in the office, Ryan is known for his lively ability to get a group together for a food-related outing.

Ryan Weeks

Junior Front End Developer

Thomas Cox

Thomas specialises in the technical side of SEO, maximising performance for clients’ websites by ensuring compatibility with search engines. With elite skills in all things technical, he has become a go-to for queries big and small within the team. His love of a spreadsheet or poll comes in handy when organising fun team activities, and when he's not entertaining the office with his witty banter and Spotify playlists, he’s fast becoming fluent in his weekly Spanish lessons.

Thomas Cox

SEO Specialist

Tom Telford

Tom is often found globetrotting to visit clients, talk strategy or deliver training, as well as supporting the team with everything from comms, to pitches and proposals. Though he spends a lot of time in the big city, his idea of a perfect meeting is one that takes place on a paddleboard. When he’s not directing all things creative, he’s busy out to sea as navigator for RNLI Falmouth. This social butterfly is also a descendant of the famous bridge builder Thomas Telford!

Tom Telford

Managing Director

William Julian-Vicary

Will has been working in digital marketing for over 15 years and heads up delivery at 3WhiteHats, ensuring our processes and output are at the forefront of industry changes and best practices. Will is often the leader when it comes to getting the gang together for lunchtime outings, and is a keen golfer and climber outside of the office.

William Julian-Vicary

Technical Director

Tap into our knowledge

Measuring Content Engagement in Google Analytics – Part 2: Social Share Click Tracking

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DoubleClick Floodlight Tags and Google Tag Manager – Lean up Your Containers

Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight – it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.


6 days ago

Measuring Content Engagement in Google Analytics – Part 1: Article Completion Rate

It’s time to ditch bounce rates and average time on page in place of meaningful and measurable insights. Enhance how you measure content engagement with these advanced tracking methods to gain real insights into your content and its value against your business objectives.


2 weeks ago

How to nail your brand’s Christmas onsite content strategy

The Christmas push has begun, and marketers will require a streamlined approach to content marketing in order to keep up with the whirlwind around the season and deliver what customers are looking for. With an effective onsite content strategy, you can drive people to your website with topical content, and inspire them to explore what you have to offer.  


4 weeks ago

Conditional Formatting in Data Studio

Google Data Studio has just released conditional formatting as a new feature. There are many potential use cases for this that will be great for our client’s reporting – we walk you through some early examples in this post.


1 month ago

New Release: Google Analytics App and Web Properties

Google has just announced an exciting new update to its Google Analytics product – integrated App and Web Properties. The new properties unify data across different user interfaces into one place, allowing for centralised analysis of your user interactions. On the surface the change seems simple enough – enabling the tracking of both Web and Apps … Continued


4 months ago

Drag

We now have offices popping up in the UK and NZ. Alright!

Falmouth HQ

Malins Hall, 38 High Street, Falmouth, TR11 2AF

London Workspace

Aldgate Tower, 2 Leman St, London, E1 8FA

Auckland HQ

Ground floor, 9 Gore Street, Auckland, 1010