Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance request’. However, there is more than meets the eye on this one and we’ll explain now why ignoring this will seriously affect your ability to analyse your website’s historic performance.
April’s instalment of BrightonSEO did not disappoint, bringing together some of the best speakers from the world of SEO, not to mention crowds who love to powwow all things digital! If you didn’t make it there this time, then check out our top takeaways from the mega-conference.
As Google continuously updates in order to keep up with our ever-changing world of tech, we ask, what are the recent changes affecting local queries? Also, what important improvements are worth considering in 2018?
Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).
Thorough keyphrase research is a cornerstone of good SEO and often takes a lot of time to produce and organise. At 3WhiteHats, we use Microsoft Excel to sort and group keyphrases, aiming to make it as easy as possible for our clients to digest. Here are a few tips to save you time, minimise mistakes and aid presentation.
Encouraging your customers to leave a Google My Business (GMB) review is more than just a good SEO tactic. It can be great for your brand too. But what do you do should a dreaded negative GMB review arrive?