Google Tag Manager’s auto-event listeners are a huge USP for the product, but what you gain in flexibility you may be losing in account control and data integrity.
In Radix's latest podcast episode of Good Copy, Bad Copy, our Managing Director, Tom Telford talks about the important relationship between SEO and copywriting, and why the two should never be mutually exclusive.
Dynamic display ads are a feature within the Google AdWords display network that allows a website to dynamically display advertisements to users, based on products they have previously browsed on the website, or based on the content on websites.
Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it. If you’re in marketing, cross-device analysis is something you should already be thinking about. Understanding a user’s journey across mobile, tablet and desktop devices can shed light on how best to optimise customer experience and plan a better marketing strategy.
When most people think blockchain, their minds go straight to those headline-grabbing cryptocurrencies. And sure, the likes of Bitcoin and Ethereum are great exponents of the technology, but they are far from its only use. In fact, cryptocurrencies represent just the tip of a particularly large technological iceberg.
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance. So what can you do to make it better?