We do digital marketing differently
We’re 3WhiteHats, a digital marketing agency that likes to do things a bit differently. We take the fuss and frustration out of digital marketing, and keep our clients smiling with our flexible, creative and technical approach. We focus on simplifying the complex, and delivering results in an original and refreshingly straightforward way.
What do our clients say about us? They tell us we’re more proactive, we go further, work harder, and deliver more. And that’s how we help them get found and be happy.
To consistently drive results, we always craft bespoke strategies around specific client briefs. Every campaign is different, but one thing always stays the same: we’re always white hat. And we’re always fully transparent. That’s two things, actually…
Find us in the city and down by the sea
We have two offices in the UK – in Cornwall and London. Our Falmouth headquarters gives us access to the south west’s vast digital and creative talent base. Falmouth hosts the majority of the technical and content team, allowing us to maintain an extremely competitive pricing model while still proudly building a team of genuine experts.
Our London office allows the agency to better serve its nationwide and international client base. London is where our strategy and account management team is headed up.
Both the Falmouth and London teams work collaboratively, and are closely integrated – travelling between each location on a weekly basis. We believe our geographical diversification gives our clients the best of both worlds – staying on the pulse of digital and business trends with a presence in the UK’s capital, while delivering cost effective, expert service with headquarters based in one of the most vibrant technology and creative hubs in the country.
Working at 3Whitehats
Our Falmouth headquarters gives us access to the south west’s vast digital and creative talent base. We also have offices in London and New Zealand, spreading 3WhiteHats’ presence across the globe.
Regardless of whether we currently have any vacancies or not, we’re always interested in hearing from talented individuals.
At this spring’s Creative Careers Festival, hosted by Exeter University, our Account Executive, Polly, was invited to deliver a talk about her route into marketing and where she is now. Read on to learn about how she did it, what agency life is like, and what you can do to get into the industry too.
Ensuring your URLs can be crawled and indexed is a cornerstone of SEO. If Google can’t find that great piece of content you want to get in front of your customers, then what’s the point in writing it?
Out of the box Shopify provides a good implementation of Google Analytics including Enhanced Ecommerce. Our solution builds upon that implementation to provide you with additional data analysis capabilities.
In Radix's latest podcast episode of Good Copy, Bad Copy, our Analytics Consultant, Jake Kimpton, explains how to use Google Analytics to delve into your website's content performance.
Getting to grips with using UTMs can help you understand how users are visiting your site at a more granular level. Often, UTMs are used for campaign performance monitoring and can be vital for spend adjustment. They can also help understand how different audiences respond to different types of content and the precise terms used to find your website.
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.