We do digital marketing differently
We’re 3WhiteHats, a digital marketing agency that likes to do things a bit differently. We take the fuss and frustration out of digital marketing, and keep our clients smiling with our flexible, creative and technical approach. We focus on simplifying the complex, and delivering results in an original and refreshingly straightforward way.
What do our clients say about us? They tell us we’re more proactive, we go further, work harder, and deliver more. And that’s how we help them get found and be happy.
To consistently drive results, we always craft bespoke strategies around specific client briefs. Every campaign is different, but one thing always stays the same: we’re always white hat. And we’re always fully transparent. That’s two things, actually…
Find us in the city and down by the sea
We have two offices in the UK – in Cornwall and London. Our Falmouth headquarters gives us access to the south west’s vast digital and creative talent base. Falmouth hosts the majority of the technical and content team, allowing us to maintain an extremely competitive pricing model while still proudly building a team of genuine experts.
Our London office allows the agency to better serve its nationwide and international client base. London is where our strategy and account management team is headed up.
Both the Falmouth and London teams work collaboratively, and are closely integrated – travelling between each location on a weekly basis. We believe our geographical diversification gives our clients the best of both worlds – staying on the pulse of digital and business trends with a presence in the UK’s capital, while delivering cost effective, expert service with headquarters based in one of the most vibrant technology and creative hubs in the country.
Working at 3Whitehats
Our Falmouth headquarters gives us access to the south west’s vast digital and creative talent base. We also have offices in London and New Zealand, spreading 3WhiteHats’ presence across the globe.
Regardless of whether we currently have any vacancies or not, we’re always interested in hearing from talented individuals.
Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it.
When most people think blockchain, their minds go straight to those headline-grabbing cryptocurrencies. And sure, the likes of Bitcoin and Ethereum are great exponents of the technology, but they are far from its only use. In fact, cryptocurrencies represent just the tip of a particularly large technological iceberg.
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance.So what can you do to make it better?
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
Our latest guide improves on Segment's default integration with Google Analytics to enhance your data collected in Google Analytics to drive your website insights. We introduce Google Tag Manager as an interim to curate your data before it hits Google Analytics.
Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance request’. However, there is more than meets the eye on this one and we’ll explain now why ignoring this will seriously affect your ability to analyse your website’s historic performance.