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Seven beginner WordPress plugins

So, your WordPress blog is coming along nicely. Now it’s time to make improvements. You’ve done some research, and you know there are tons of ways to boost SEO – maybe you’ve even started streamlining your blog’s SEO yourself. And while you know what to do, you’re quickly finding out that the what is only half the battle – you have to actually make the changes and keep your site optimised. But all of this tedious legwork doesn’t have to be done manually. WordPress is incredibly user-friendly, meaning there are a plethora of plugins to help with your blog’s SEO. Beyond that, there are hundreds of other SEO tools at your disposal across the internet.


2 days ago

Tracking external links with Google Tag Manager

Just a heads up, this article assumes the reader has a prior knowledge of Google Tag Manager. If you’re unfamiliar with the terminology used below then I’d start with the Google Analytics Academy – it has a great course that introduces the fundamentals of Google Tag Manager. Tracking external links is a common use case … Continued


2 weeks ago

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Seven beginner WordPress plugins

So, your WordPress blog is coming along nicely. Now it’s time to make improvements. You’ve done some research, and you know there are tons of ways to boost SEO – maybe you’ve even started streamlining your blog’s SEO yourself. And while you know what to do, you’re quickly finding out that the what is only half the battle – you have to actually make the changes and keep your site optimised. But all of this tedious legwork doesn’t have to be done manually. WordPress is incredibly user-friendly, meaning there are a plethora of plugins to help with your blog’s SEO. Beyond that, there are hundreds of other SEO tools at your disposal across the internet.


1 day ago

SEO tools we love!

Tools, tools, tools; in digital marketing there are plenty to choose from, but which ones make the cut when it comes to providing useful insights? We’ve been rummaging in our SEO toolbox, and want to share some favourites with you. Here are the main ones we use on a daily basis, what they offer and why we love ‘em.


3 weeks ago

Digital experiments: a three-minute guide to channel testing

With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition. But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.


1 month ago

Interview: Marina Cheal, CMO at Reevoo, talks reviews, customers and conversions

This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.


2 months ago

YouTube vs Vimeo: defining the best platform for businesses

These two video hosting juggernauts have been around for over 12 years now, each offering a unique way of publishing and consuming content in an increasingly video-orientated marketing world. The question is, which one of these services is right for your brand? Here’s a guide to some of the pros and cons of each, so you can make the right choice and start getting the most out of your video content.


2 months ago

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