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How to respond to negative Google My Business reviews
Encouraging your customers to leave a Google My Business (GMB) review is more than just a good SEO tactic. It can be great for your brand too. But what do you do should a dreaded negative GMB review arrive? Negative reviews can damage your reputation – only 14% of consumers would consider using a business … Continued
How your customers can help you build links
One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…
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How your customers can help you build links
One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…
Seven beginner WordPress plugins
So, your WordPress blog is coming along nicely. Now it’s time to make improvements. You’ve done some research, and you know there are tons of ways to boost SEO – maybe you’ve even started streamlining your blog’s SEO yourself. And while you know what to do, you’re quickly finding out that the what is only half the battle – you have to actually make the changes and keep your site optimised. But all of this tedious legwork doesn’t have to be done manually. WordPress is incredibly user-friendly, meaning there are a plethora of plugins to help with your blog’s SEO. Beyond that, there are hundreds of other SEO tools at your disposal across the internet.
SEO tools we love!
Tools, tools, tools; in digital marketing there are plenty to choose from, but which ones make the cut when it comes to providing useful insights? We’ve been rummaging in our SEO toolbox, and want to share some favourites with you. Here are the main ones we use on a daily basis, what they offer and why we love ‘em.
Digital experiments: a three-minute guide to channel testing
With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition. But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.