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Measuring Content Engagement in Google Analytics – Part 2: Social Share Click Tracking
The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.
DoubleClick Floodlight Tags and Google Tag Manager – Lean up Your Containers
Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight – it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.
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Measuring Content Engagement in Google Analytics - Part 2: Social Share Click Tracking
The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.
DoubleClick Floodlight Tags and Google Tag Manager - Lean up Your Containers
Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight - it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.
Measuring Content Engagement in Google Analytics - Part 1: Article Completion Rate
It’s time to ditch bounce rates and average time on page in place of meaningful and measurable insights. Enhance how you measure content engagement with these advanced tracking methods to gain real insights into your content and its value against your business objectives.
How to nail your brand's Christmas onsite content strategy
The Christmas push has begun, and marketers will require a streamlined approach to content marketing in order to keep up with the whirlwind around the season and deliver what customers are looking for. With an effective onsite content strategy, you can drive people to your website with topical content, and inspire them to explore what you have to offer.
Stepping stones from uni into marketing: top tips from Polly at the Creative Careers Festival
At this spring’s Creative Careers Festival, hosted by Exeter University, our Account Executive, Polly, was invited to deliver a talk about her route into marketing and where she is now. Read on to learn about how she did it, what agency life is like, and what you can do to get into the industry too.