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WordPress rel=”noopener noreferrer” change & Google Analytics

A recent change to WordPress may lower the number of reported referral visitors to your website. An update to a plugin – TinyMCE – that is widely used by WordPress (a CMS that powers 24% of all websites) has been updated. This is a positive change that resolves a potential security exploit that could allow … Continued


1 week ago

Digital experiments: a three-minute guide to channel testing

With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition.
But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.


2 weeks ago

Latest from the feed

Digital experiments: a three-minute guide to channel testing

With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition. But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.


2 weeks ago

Interview: Marina Cheal, CMO at Reevoo, talks reviews, customers and conversions

This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.


4 weeks ago

YouTube vs Vimeo: defining the best platform for businesses

These two video hosting juggernauts have been around for over 12 years now, each offering a unique way of publishing and consuming content in an increasingly video-orientated marketing world. The question is, which one of these services is right for your brand? Here’s a guide to some of the pros and cons of each, so you can make the right choice and start getting the most out of your video content.


1 month ago

A guide to launching a remarkable remarketing campaign

To get the most out of your remarketing efforts, there are a few best practices that will help you get results in brand lift and ROI from your campaign. Here’s our guide to launching your first remarketing campaign.


2 months ago

Are your blog posts unmissable or unreadable?

Unfortunately, figures have shown that over half of those who share content on Twitter and Facebook don’t actually read it themselves. It sounds crazy, but if you think about it, do you fully digest everything that you like and share online? Perhaps not. With audiences consuming more but reading less, how can you craft content that keeps them hooked from start to finish?


2 months ago

Encouraging Google Reviews in 2017

GMB provides a direct way for you to tell Google (the search engine used in 87% of UK web searches) where your business is and what it does. It also provides access to a review platform that is embedded into Google Search results, Google Maps and Google Local Guides.


4 months ago

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