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Conditional Formatting in Data Studio
Google Data Studio has just released conditional formatting as a new feature. There are many potential use cases for this that will be great for our client’s reporting – we walk you through some early examples in this post.
New Release: Google Analytics App and Web Properties
Google has just announced an exciting new update to its Google Analytics product – integrated App and Web Properties. The new properties unify data across different user interfaces into one place, allowing for centralised analysis of your user interactions. On the surface the change seems simple enough – enabling the tracking of both Web and Apps … Continued
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Stepping stones from uni into marketing: top tips from Polly at the Creative Careers Festival
At this spring’s Creative Careers Festival, hosted by Exeter University, our Account Executive, Polly, was invited to deliver a talk about her route into marketing and where she is now. Read on to learn about how she did it, what agency life is like, and what you can do to get into the industry too.
Inside Screaming Frog: Top Takeaways From The Workshop
Ensuring your URLs can be crawled and indexed is a cornerstone of SEO. If Google can’t find that great piece of content you want to get in front of your customers, then what’s the point in writing it?
Shopify: Enhance your Google Analytics & Install Google Tag Manager
Out of the box Shopify provides a good implementation of Google Analytics including Enhanced Ecommerce. Our solution builds upon that implementation to provide you with additional data analysis capabilities.
The Radix podcast: evaluating your content with analytics
In Radix's latest podcast episode of Good Copy, Bad Copy, our Analytics Consultant, Jake Kimpton, explains how to use Google Analytics to delve into your website's content performance.
Tracking HubSpot forms with Google Tag Manager
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.