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Interview: Marina Cheal, CMO at Reevoo, talks reviews, customers and conversions
This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.
YouTube vs Vimeo: defining the best platform for businesses
These two video hosting juggernauts have been around for over 12 years now, each offering a unique way of publishing and consuming content in an increasingly video-orientated marketing world. The question is, which one of these services is right for your brand? Here’s a guide to some of the pros and cons of each, so you can make the right choice and start getting the most out of your video content.
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Interview: Marina Cheal, CMO at Reevoo, talks reviews, customers and conversions
This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.
YouTube vs Vimeo: defining the best platform for businesses
These two video hosting juggernauts have been around for over 12 years now, each offering a unique way of publishing and consuming content in an increasingly video-orientated marketing world. The question is, which one of these services is right for your brand? Here’s a guide to some of the pros and cons of each, so you can make the right choice and start getting the most out of your video content.
A guide to launching a remarkable remarketing campaign
To get the most out of your remarketing efforts, there are a few best practices that will help you get results in brand lift and ROI from your campaign. Here’s our guide to launching your first remarketing campaign.
Are your blog posts unmissable or unreadable?
Unfortunately, figures have shown that over half of those who share content on Twitter and Facebook don’t actually read it themselves. It sounds crazy, but if you think about it, do you fully digest everything that you like and share online? Perhaps not. With audiences consuming more but reading less, how can you craft content that keeps them hooked from start to finish?
Encouraging Google Reviews in 2017
GMB provides a direct way for you to tell Google (the search engine used in 87% of UK web searches) where your business is and what it does. It also provides access to a review platform that is embedded into Google Search results, Google Maps and Google Local Guides.
Matching Google: the evolution of exact in AdWords
Google is dexterously moving towards a new approach for PPC keyword management, and, more specifically, how we use exact match keywords. Here’s what you need to know about the recent updates to close variants.