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The Radix podcast: SEO copywriting for B2B
In Radix’s latest podcast episode of Good Copy, Bad Copy, our Managing Director, Tom Telford talks about the important relationship between SEO and copywriting, and why the two should never be mutually exclusive.
A guide to setting up Google dynamic display ads
Dynamic display ads are a feature within the Google AdWords display network that allows a website to dynamically display advertisements to users, based on products they have previously browsed on the website, or based on the content on websites.
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The Radix podcast: SEO copywriting for B2B
In Radix's latest podcast episode of Good Copy, Bad Copy, our Managing Director, Tom Telford talks about the important relationship between SEO and copywriting, and why the two should never be mutually exclusive.
New Cross-Device Reporting for Google Analytics
Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it. If you’re in marketing, cross-device analysis is something you should already be thinking about. Understanding a user’s journey across mobile, tablet and desktop devices can shed light on how best to optimise customer experience and plan a better marketing strategy.
How Blockchain is already transforming digital marketing
When most people think blockchain, their minds go straight to those headline-grabbing cryptocurrencies. And sure, the likes of Bitcoin and Ethereum are great exponents of the technology, but they are far from its only use. In fact, cryptocurrencies represent just the tip of a particularly large technological iceberg.
How to optimise your Shopping feed data
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance.So what can you do to make it better?
Tracking HubSpot forms with Google Tag Manager
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.
Guide to using Segment, Google Analytics and Tag Manager together
Our latest guide improves on Segment's default integration with Google Analytics to enhance your data collected in Google Analytics to drive your website insights. We introduce Google Tag Manager as an interim to curate your data before it hits Google Analytics.