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Be careful with Bounce Rate

In this post I discuss bounce rate, its plus points and its negative points. I’m not looking to dissuade use of this metric, it’s a great tool to have in our toolbox and something we as an agency actively use. However, in this post I’m looking to highlight how it can be dangerous and why … Continued


1 month ago

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Four things every marketer needs to know about social video marketing

Video will account for 69% of all internet traffic by next year, so its importance in the marketing mix cannot be overstated. The use of video in marketing is by no means a new phenomenon. But our ability to track, measure and analyse the effectiveness of this platform, along with the rise of social platforms … Continued


4 months ago