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Four things every marketer needs to know about social video marketing

Video will account for 69% of all internet traffic by next year, so its importance in the marketing mix cannot be overstated. The use of video in marketing is by no means a new phenomenon. But our ability to track, measure and analyse the effectiveness of this platform, along with the rise of social platforms … Continued

2 months ago


Twitter’s expanded tweets and what it means for your social campaigns

Twitter has announced the update that many marketers have spent a long time patiently waiting for. Similar to when constructing Google Ads, there’s nothing more frustrating than composing your scheduled tweets only to find that meticulously-designed imagery tears into the character limit, forcing you to alter and dilute your messaging. This week, Twitter has started … Continued

2 months ago